Automotive CRM Executive

Legend Holding Group Ltd; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Legend Holding Group Ltd is seeking an Automotive CRM Executive in Dubai to manage the end-to-end customer relationship lifecycle within our CRM system. You will drive lead qualification, nurture cycles, and post-sales engagement to boost retention and value.

You will collaborate with sales and aftersales to deliver actionable insights, automate processes, and maintain data integrity while ensuring a personalized customer journey across touchpoints.

Qualifications

• Bachelor’s degree in marketing, business administra­tion, or related field.
• 2–4 years of CRM experience, preferably in automotive sales/aftermarket.
• Strong knowledge of automotive dealership processes (sales, service, F&I).
• Hands-on experience with CRM platforms such as Salesforce, Zoho, AutoMate, or similar.
• Analytical mindset with advanced Excel and reporting skills.

Responsibilities

• Lead management: monitor and follow up on leads across channels with timely updates.
• Track, assign, and follow up leads to support sales conversions.
• Maintain CRM with up-to-date customer and vehicle info, ensuring accuracy and policy compliance.
• Monitor customer touchpoints across sales and service for a seamless experience.
• Develop and execute regular follow-up campaigns for prospects, reminders, and loyalty programs.
• Generate daily, weekly, and monthly CRM reports for management on performance and satisfaction.
• Ensure CRM SOP adherence and provide training when needed.

Skills

CRM systems

Salesforce

Zoho

AutoMate

Excel

Reporting

Bilingual Arabic/English

Interpersonal skills

Education

Bachelor's degree

Tools

Salesforce

Zoho

AutoMate

Job description

1. Lead Management Manage and monitor incoming leads from all channels (website, walk-ins, social media, third-party platforms), ensuring timely follow-up and accurate lead status updates.

2. Ensure effective lead management—tracking, assigning, and following up on all leads to support the sales team in conversions.

3. Maintain the CRM database with up-to-date customer and vehicle information, ensuring accuracy, consistency, and compliance with company data policies.

4. Track and improve customer touchpoints across sales and service, ensuring a seamless and personalized experience.

5. Develop and execute regular follow-up campaigns for sales prospects, service reminders, renewals, CSI surveys, and loyalty programs.

6. Generate daily, weekly, and monthly CRM reports for management to evaluate conversion rates, lead aging, campaign effectiveness, and customer satisfaction.

7. Ensure compliance with CRM SOPs and provide training when needed.

Role Summary

The Automotive CRM Executive plays a key role in managing the end-to-end customer relationship lifecycle—from lead generation to post-sales engagement—using the CRM system. The primary focus is to enhance customer experience, increase customer retention, and ensure CRM data integrity while supporting sales and aftersales departments with actionable insights and automation.

Desired Candidate Profile

• Bachelor’s degree in marketing, Business Administration, or related field.
• 2–4 years of experience in CRM roles, preferably in the automotive industry.
• Strong knowledge of automotive dealership processes (sales, service, F&I).
• Hands-on experience with CRM platforms such as Salesforce, Zoho, AutoMate, or similar.
• Analytical mindset with advanced Excel and reporting skills.
• Strong interpersonal and communication skills.
• High attention to detail and data accuracy.
• Bilingual (Arabic/English) preferred.