Associate Director - Private Banking Front Office - Private Banking Front Office

Mashreq; United Arab Emirates; On-site; AED 300,000 - 600,000; Full time

Job summary

Mashreq is seeking an Assistant Director in Private Banking to manage a portfolio of high-net-worth clients, delivering personalized service and cross-selling bank products. The role emphasizes relationship development, ethical selling, and proactive client engagement within a dynamic UAE Private Banking environment.

The ideal candidate offers a university degree, strong financial market knowledge, and at least 2 years in a similar UAE role, with SII certification for investments.

Qualifications

• University graduate with strong financial market knowledge.
• Proficient in investments and financial markets.
• Excellent interpersonal and cross-cultural communication abilities.
• Strong relationship management and networking capabilities.
• Minimum 2 years in a similar UAE role; SII certification for investments is required.

Responsibilities

• Optimize value of the client base through Private Banking products and services.
• Communicate with HNW clients to tailor advisory solutions to needs.
• Collaborate with bank professionals to service client needs and maximize revenues.
• Maximize profitability of the Private Banking base while countering competition.
• Ensure ethical selling and compliance in all client interactions.
• Drive revenue and portfolio growth across investments, deposits, and related services.

Skills

Strong numbers

Investments knowledge

Interpersonal skills

Relationship management

Networking skills

Education

University Graduate

Job description

JOB DESCRIPTION

1 Job Title

Ass. Director- Private Banking

Department: RBG Private Banking

Direct Supervisor: Senior Director/ Unit Head- Private Banking

RBG 873

2 Job Purpose

• To provide his portfolio of HNW clients with personalized service so as to develop close relationships, achieve maximum profitable contribution for the client and bank and retain their loyalty and respect.
• The job holder is required to enhance Private Banking sales / revenues and promote the cross selling of bank products to all existing clients.
• Job Holder must be able to source new business of Super HNW individuals through referrals, marketing activities, and personal contacts.
• Financial Advisor must ensure that client are aware of all financial services offered by the banks many departments, TCM, Trade Finance, Mortgage, Corporate Finance etc.

3 Dimensions

• Operating Budget
• Number of Staff
• Capital Exp. Budget
• Others

4 Key Result Areas

• Optimize the potential value of the client base through the delivery of Private Banking products and services and actively identify new customers
• Ability to communicate with HNW clients to structure advise based on client needs
• Ability to recognize opportunities to partner with other bank professionals to service client needs and maximize bank revenues.
• Maximizing profitability from the Private Banking base whilst countering competition from other providers offering alternative investment / WM opportunities.
• Safeguard the bank from potential loss / AML fraud/ and ensure ethical behavior
• Safeguard banks reputation by ensuring ethical professional behavior at all times before/during after sales
• Enhance market profile and awareness.
• Achieve revenue goals, sales & portfolio growth targets across a range of products & services (Investments, Term Deposits, CASA balances, TCM, FX trading, share financing, etc)
• Acquire ‘new to bank’ NHW clients
• Maintain a superior customer service experience for clients including pre-empting issues and proactive servicing.
• Minimize customer attrition
• Maintain proactive client contact

5 Operating Environment, Framework and Boundaries, Working Relationships

• Interact with product managers/investment advisory/ line managers/ cross sales mgr / CSO’s to constantly provide feedback on competition and customer response to products/services
• Co ordinate activities with other department in order to maximize conversions from the lead referral process.
• Ensure client expectations are constantly met.

6 Problem Solving

• Ability to understand customer’s financial needs on a one to one basis
• Intricate understanding of products pertaining to HNW customers – both internal & external (competitors)
• Advanced market knowledge of various investment vehicles / markets / economics.
• Accurate projection of sales numbers.
• Proactive action on customer feedback /needs
• Timely escalation of service issues.

7 Decision Making Authority & Responsibility

• Pricing discretion for effective relationship management
• Strong responsibility for ethical selling to customers with complete disclosure about the products & services.

8 Knowledge, Skills and Experience

• University Graduate
• Strong numbers, selling & investments/ Financial Market Knowledge
• Strong Interpersonal skills and cultural sensitivity
• Relationship Management & Networking skills. Extrovert / Amiable personality
• At least, 2 years experience of a similar job with another bank / financial services co in UAE, they should be certified from the Securities & Investment Institute (SII) for selling investment.

Behavioral Competencies COMPETENCY LEVEL (1-4) (1- Basic 4-SR MANAGERIAL)

• Customer Focus (L-3) (M-3)
• Leadership (L-2) (M-3)
• Commercial Awareness (L-3) (M-3)
• Interpersonal Relationships (L-3) (M-3)
• Commitment to Results (L-3) (M-3)
• Job Holder
• Date
• Line Manager
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• Approved By
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