Content Strategy & Marketing Ops Lead

Network International; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Network International is seeking a senior content leader to craft and publish internal and external marketing content across website, blogs, social media, and events. You will partner with marketing to align with brand voice, audience, and goals, and ensure SEO-friendly, user-centric content that educates, engages, and converts prospects.

Leading regional content strategy, you will own flagship publications, develop demand-generation content, and support sales enablement with compelling

Qualifications

• Proven experience in developing and governing content strategies across regions.
• Track record of creating thought leadership, executive positioning, and industry narratives.
• Strong SEO, content optimization, and user experience focus for digital campaigns.
• Ability to collaborate with regional marketing, product and design teams.

Responsibilities

• Content Strategy & Editorial Governance: develop regional content plan aligned with business priorities.
• Define regional editorial calendar for thought leadership, campaigns, lifecycle communications, and executive positioning.
• Ensure alignment between regional priorities and Group marketing strategy and objectives.
• Thought Leadership & Industry Narrative Development: lead strategic content that positions the organization as a digital payments leader.
• Own flagship publications like State of Pay, vertical papers, and innovation narratives.
• Support creation of industry-facing content for credibility with banks, merchants, fintech partners, platforms and regulators.
• Demand Generation & Campaign Content: create content for demand gen across acquiring and processing portfolios.
• Collaborate with regional marketing leads to reflect local priorities in campaign messaging.
• Support pipeline acceleration with content for enterprise, SME, and partner audiences.
• Customer Success Stories & Reference Case Development: identify and publish regional customer success stories and case studies.
• Capture implementation outcomes and translate them into narrative assets for sales enablement.
• Scale regional success stories into global thought leadership initiatives.
• Sales Enablement Content Development: work with Product Marketing to develop sales decks, narratives, and toolkits.
• Executive Positioning & Strategic Communications Support: assist leadership narratives, speaking materials, and conference messaging.
• Contribute to thought leadership articles, LinkedIn content, and ecosystem materials.
• Strengthen the organization’s voice in industry conversations through structured narratives.
• Digital Content & SEO Optimization: ensure content is discoverable and engaging on web platforms and campaigns.
• Social Media & Newsletter Content Leadership: develop structured social narratives and lead newsletter content.
• Cross-Functional Content Coordination: coordinate with regional teams and external agencies for timely delivery.

Skills

Content strategy

Editorial governance

Thought leadership

Demand generation content

Campaign content

Sales enablement content

Digital content & SEO

Social media content

Cross-functional collaboration

Leadership

Job description

Network International is seeking a senior content leader to craft and publish internal and external marketing content across website, blogs, social media, and events. You will partner with marketing to align with brand voice, audience, and goals, and ensure SEO-friendly, user-centric content that educates, engages, and converts prospects.

Leading regional content strategy, you will own flagship publications, develop demand-generation content, and support sales enablement with compelling