Assistant Manager - Marketing

Honda Middle East & North Africa; Dubai; On-site; AED 240,000 - 360,000; Full time

Benefits offered by this job

Company Car

Other Benefits

Job summary

Honda Middle East and North Africa is seeking an Assistant Manager - Marketing to shape and execute strategies that boost brand awareness, engagement and sales across Honda Automobile, Motorcycles, Power Products and Marine segments.

The role offers opportunity to lead multi-channel campaigns, manage budgets, and collaborate with regional distributors and internal teams to deliver impactful marketing programs and events in the MENA region.

Qualifications

• Marketing Strategy, Brand Management, and Market Research are required.
• Experience leading multi-channel campaigns and managing budgets.
• Strong data-driven mindset with analytics proficiency.

Responsibilities

• Develop and execute multichannel marketing campaigns across digital, print, social, events.
• Lead brand management and ensure consistency across assets and channels.
• Coordinate with product, sales, content, PR, after-sales and external agencies.
• Oversee digital marketing, SEO/SEM, CRM, and analytics tracking.
• Plan and organize events such as auto and boat shows and product launches.

Skills

Marketing Strategy

Brand Management

Consumer Behavior

Market Research

Digital Marketing

Project Management

Communication

Leadership

Education

Post-Graduate in Marketing

Tools

MS Word

Excel

PowerPoint

BI

Job description

We are looking for a motivated Assistant Manager - Marketing to join the dynamic brand and our growing team supporting Middle East and North African markets. The associate will be responsible for the development and execution of marketing strategies that drive brand awareness, customer engagement, and sales growth for Honda Automobile / Motorcycles / Power Products / Marine business. Individual will have opportunity to prove him/herself in other marketing related jobs, apart from the below key responsibilities : -

Key Responsibilities

• a.Develop and execute comprehensive marketing plans to support brand initiatives, sales and launches.
• b.Analyse market trends, competitor activity, and customer insights to identify opportunities.
• c.Set and manage marketing budgets and KPIs.
• d.Give relevant recommendations and advise based on analysis.
• e.Support New Marketing Projects.

2)Brand Management:

• a.Develop messaging and positioning for different vehicle segments and verticals.
• b.Oversee brand guidelines of media assets created internally and by regional distributors.
• c.Ensure brand consistency across all materials and channels.
• d.Analyse dist. marketing KPIs (PDCA) and prepare comprehensive monthly report.
• e.Support distributors marketing PDCA activity – Automobile and Motorcycle.
• f.Give relevant recommendations and advise based on analysis.

3)Campaign Management:

• a.Lead integrated campaigns across digital, print, social media, outdoor, and event marketing.
• b.Manage campaigns for all Honda verticals.
• c.Coordinate with creative, media, other agencies, and regional distributors to deliver impactful campaigns.
• d.Analyzing and reporting results.
• e.Give relevant recommendations and advise based on analysis.

4)Digital Marketing:

• a.Oversee website, SEO/SEM, management of Honda MENA social media platforms, content calendar in coordination with internal and external stakeholders.
• b.Implement lead generation and CRM nurturing campaigns (email marketing, retargeting).
• c.Track digital metrics and optimize for performance.
• d.Analyzing and reporting results.
• e.Give relevant recommendations and advise based on analysis.

5)Coordination:

• a.Role will involve internal coordination with Product / Sales / Content / PR / After-sales teams and external coordination with multiple agencies / regional distributors.

6)Events:

• a.Plan & organize events like auto / boat shows, new model launches, brief distributor activations, and customer engagement programs.

Required skills: Marketing Strategy I Brand Management | Consumer Behavior | Market Research I

Digital Marketing | Media Buying |Events

Education: Post-Graduate in Marketing from a reputable university.

Proven ability to lead multi-channel marketing campaigns and manage budgets.

Data-driven mindset and strong understanding of digital marketing tools and analytics.

Excellent communication, leadership, and project management skills.

Passion for the automotive industry and emerging mobility trends (EVs, connected vehicles, etc.).

Computer literate (MS Word, Excel, Power Point, BI). High level skills desired for using Excel &

Pleasing personality and attitude to respect & communicate with seniors of different nationalities.

Self motivated, proactive and hard working

Should not have restrictions to travel.

Age Level:35 - 45 years old

Employment Status:Full time

What we offer :

• Competitive salary + Company Car + Other Benefits