Assistant Manager - Digital Analytics

Americana Restaurants; Sharjah; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent quick service restaurant chain seeks a Data Analyst to optimize digital marketing performance across Middle Eastern markets. The role involves analyzing campaign success, collaborating on strategies, and providing actionable insights. A Bachelor's degree and 5+ years of relevant experience are required, along with proficiency in SQL and digital marketing tools.

Qualifications

• 5+ years of experience in SQL/Python/R or equivalent.
• 3+ years of experience in digital marketing analytics or a similar role.
• Experience with data visualization tools.

Responsibilities

• Gather and analyze data from various digital marketing platforms.
• Develop and maintain dashboards to track KPIs across campaigns.
• Collaborate with teams to optimize marketing strategies.

Skills

SQL

Digital marketing

Data analysis

Python

Excel

Education

Bachelor's degree in Statistics, Data Analytics, Marketing, Business, or related field

Tools

Meta Ads Manager

Google Ads

Tableau

Power BI

Firebase

Job description

Job Purpose

This role is responsible for collecting, analyzing, and interpreting data from various digital marketing platforms to drive data-informed decision-making across KFC’s Middle East markets. The position plays a critical role in optimizing performance marketing campaigns, identifying trends, and delivering actionable insights that enhance customer acquisition, retention, and engagement.

Working closely with the KFC brand team, this person will support performance marketing strategies across a wide range of digital channels—including Meta, Google, Snapchat, TikTok, and emerging platforms—as well as analyze in-app data from the KFC app. The scope spans multiple markets across the Middle East, requiring a strategic mindset and strong analytical capabilities to support growth and campaign effectiveness across the region.

Key Responsibilities

Data Collection and Analysis

• Gather data from advertising platforms (e.g., Meta Ads Manager, Google Ads, Snapchat Ads) and in-app analytics tools (e.g., CleverTap, Firebase)
• Ensure data integrity and accuracy by cleaning and validating data sources
• Analyze campaign performance metrics such as ROAS, CTR, CAC, LTV, and conversion rates

Performance Reporting

• Develop and maintain dashboards to track KPIs across campaigns and markets
• Provide detailed performance reports with insights and actionable recommendations
• Monitor trends in marketing data to identify opportunities for optimization

Campaign Optimization

• Collaborate with the Digital Marketing teams/ agency to optimize ad creatives, targeting, and bidding strategies based on data-driven insights
• Evaluate A/B tests and experiments to determine the effectiveness of marketing strategies

Cross-Market Analysis

• Compare digital marketing performance across different markets to identify best practices and market-specific trend
• Benchmark performance against industry standards and competitors

Data Integration and Collaboration

• Work with CRM, product, and operations teams to align marketing data with broader business objectives
• Integrate marketing data with app user behavior insights to improve campaign personalization and customer lifecycle management

Competitor and Industry Analysis

• Track and analyze digital marketing strategies of competitors within the QSR and food delivery space
• Stay updated on digital marketing trends, tools, and best practices specific to the Middle East region

Qualification and Experience

• Bachelor’s degree in Statistics, Data Analytics, Marketing, Business, or a related field.
• 5+ years of experience in SQL/ Python/ R or equivalent
• 3+ years of experience in digital marketing analytics or a similar role
• Experience with digital advertising platforms (Meta Ads Manager, Google Ads, Snapchat Ads, TikTok Ads
• Experience with data visualization tools such as Tableau, Power BI, or Looker
• Knowledge of analytics tools like Adjust, Firebase, or equivalent

Knowledge & Skills

• Strong Proficiency in SQL and Excel (pivot tables, macros); Python or R is a plus
• Understanding of digital marketing concepts (CPA, CLTV, Cohorts, CRM, Tracking, BI dashboards)
• Strong understanding of data analytics and customer segmentation
• Strong background in customer re-engagement, and retention strategies