Area Sales Manager - Power Systems (UAE)

Camfil; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Camfil in the United Arab Emirates seeks an Area Sales Manager to grow the Power Systems market in UAE with focus on turbomachinery filtration solutions and aftermarket services. Stationed in Dubai, the role requires identifying business opportunities, managing key accounts, and executing strategic sales initiatives aligned with Camfil's objectives.

The candidate will drive brand leadership, engage EPCs and OEMs, and collaborate with technical and operations teams to deliver timely solutions.

Qualifications

• Minimum of 5+ years of technical sales or business development experience in power systems, industrial air solutions, or related sectors.
• Proven track record of driving market expansion, securing complex industrial projects, and achieving revenue targets.

Responsibilities

• Develop and implement market entry and expansion strategies for Camfil Power Systems in the CIS region.
• Build Camfil's brand visibility and establish authority in the power systems space.
• Identify industries such as oil & gas, utilities, power generation, and industrial infrastructure.
• Create and manage external networks with agents and representatives as needed.
• Drive outreach through client visits, presentations, and networking with EPCs and OEMs.
• Manage sales operations across assigned territories with a focus on account growth, retention, and upselling.
• Execute a strategic sales plan to achieve targets and expand market share.
• Identify and pursue new business opportunities in key industry sectors for power systems.
• Identify opportunities in Camfil filters, acoustic enclosures, and air inlet systems.
• Conduct ongoing market intelligence to stay ahead of trends and competitor activity.
• Deepen client relationships by offering tailored filtration and acoustic solutions.
• Act as trusted advisor and main contact for power systems clients.
• Coordinate with technical and factory teams to deliver timely solutions.
• Provide product training and technical workshops for client teams.
• Collaborate with Service Dept to offer services and upgrades for Air intake Systems.
• Increase brand awareness through targeted marketing and networking; represent Camfil at trade shows and events.
• Enhance regional footprint by coordinating with operations, factory and service teams; improve service delivery and partnerships.
• Build strategic collaborations with consultants, OEMs and contractors to expand reach.
• Work with marketing and project teams to align on sales strategies; provide feedback to improve projects/services.
• Monitor sales pipeline and market trends; report insights to senior management; adapt strategies based on data.

Skills

Market knowledge

Account management

CRM tools

English

Russian

Travel willingness

Negotiation

Communication

Team collaboration

Education

Bachelor's degree in Business, Sales, Marketing, Engineering, or a related field

Tools

CRM software

MS Office

Job description

Job purpose:

The Area Sales Manager is responsible for developing and expanding Camfil's market presence for Power Systems application in UAE. (Stationed in Dubai, Possible other countries to be defined)

Job purpose:

The Area Sales Manager is responsible for developing and expanding Camfil's market presence for Power Systems application in UAE. (Stationed in Dubai, Possible other countries to be defined)

This role focuses on identifying business opportunities, managing key accounts, and executing sales initiatives aligned with Camfil's strategic objectives. A critical responsibility is outreach and building brand leadership for Camfil as a top provider of it's Power Systems application: Air filtration after-market sales for turbomachinery, including gas turbines for the O&G; Power generation & industry; compressors and diesel engines.

Promoting premium solutions will result in Sales of hardware upgrade and retrofit. Long term sales & marketing towards selected O&G & Power-gen utilities with objective to establish agreements covering filter management, replacement filters sales and/or service agreements.

Preferred experience in:

• Minimum of 5+ years of technical sales or business development experience in power systems, industrial air solutions, or related sectors (e.g., gas turbines, compressors, acoustics, or filtration systems).
• Proven track record of driving market expansion, securing complex industrial projects, and consistently achieving or exceeding revenue and growth targets.

Job Summary & Key Objectives

1. Market Development & Outreach:

• Develop and implement market entry and expansion strategies for Camfil Power Systems in the CIS region.
• Build Camfil's brand visibility and establish its authority in the power systems space.
• Identify and engage industries such as oil & gas, utilities, power generation, and industrial infrastructure.
• Create & manage external network (Agent & representatives) if needed
• Drive outreach through client visits, presentations, and networking with EPCs and OEMs.
• Manage sales operations across assigned territories with a focus on account growth, retention, and upselling.

2. Sales & Business Development

• Execute a strategic sales plan to achieve sales targets and expand market share.
• Identify and pursue new business opportunities in key industry sectors for power systems.
• Identify and pursue new opportunities in the use of Camfil filters, acoustic enclosures, and air inlet systems.
• Conduct ongoing market intelligence to stay ahead of industry trends and competitor activity

3. Account Management & Customer Relations

• Deepen existing client relationships by offering tailored filtration and accoustic solutions.
• Act as a trusted advisor and main contact for power systems clients.
• Liaise with technical and factory teams to deliver timely solutions.
• Provide product training and technical workshops for client teams.
• Team up with Service Dpt to offer services & upgrades related to Air intake Systems

4. Market Expansion & Brand Positioning

• Increase brand awareness through targeted marketing and networking initiatives.
• Represent Camfil at trade shows, exhibitions, and industry events.
• Enhance Camfil's regional footprint by coordinating with operations, factory, and service teams to improve service delivery, optimize partnerships, and ensure efficient supply chain integration.
• Build strategic collaborations with consultants, OEMs, and contractors to expand reach.

5. Collaboration & Cross-functional Coordination

• Work closely with the marketing and project teams to ensure alignment on sales strategies.
• Provide customer feedback and insights to streamline project/technical and or service improvements.
• Collaborate with technical and operations teams to ensure efficient order fulfillment and customer satisfaction.

6. Performance Management & KPI Execution

• Monitor and build sales pipeline, business performance, and market trends to ensure consistent progress towards objectives.
• Provide regular reporting and strategic insights to senior management, identifying risks and opportunities.
• Continuously improve outreach and sales strategies based on performance data, feedback, and market conditions.

Skills

• Technical and industry
• Strong knowledge of the local market, including turbomachinery, gas turbines, compressors, and associated filtration/acoustic needs.
• Familiarity with air inlet filtration, noise control, and self-cleaning filtration systems used in power generation and heavy industries.
• Excellent communication, negotiation, and relationship-building skills with EPCs, OEMs, and industrial clients..
• Ability to work independently and travel within the region as needed.
• Proficiency in English and Russian (Kazakh or other regional language is a plus).
• Experience working with CRM tools and Microsoft Office Suite.
• Problem-Solving & Analytical Skills
• Strong analytical and problem-solving abilities to address client needs and operational challenges.
• Ability to assess market conditions and adapt strategies to maximize sales opportunities.
• Strategic thinking to identify new applications and overcome barriers to entry in a competitive market.

Core Competencies:

• Business Acumen: Understanding of sales, market trends, and industry dynamics.
• Customer Focus: Strong commitment to understanding and meeting client needs.
• Collaboration & Teamwork: Ability to coordinate across functions and build partnerships.
• Resilience & Adaptability: Capable of navigating market challenges and evolving conditions.
• Negotiation & Persuasion: Skilled in securing deals and fostering long-term relationships.
• Results Orientation: Driven to achieve and exceed sales targets.
• Use of CRM: Activities reporting to be weekly updated in CRM

Qualifications

Bachelor's degree in Business, Sales, Marketing, Engineering, or a related field.