Area Sales Manager and Northern Emirates

Air Products (Middle East) FZE; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Air Products (Middle East) FZE in Dubai is seeking an Area Sales Manager to lead the packaged gases portfolio across the Dubai & Northern Emirates region. The role drives new business, manages key accounts, and oversees the full sales cycle from prospecting to contract negotiations.

You will develop the commercial strategy, expand the portfolio with differentiated products and services, and ensure revenue targets are met while strengthening customer relationships and coordinating with credit and

Qualifications

• Minimum 5–7 years of B2B commercial experience in an Industrial Gases company.
• Bachelor’s degree in Chemical or Mechanical Engineering preferred.
• Fluent in English, both written and spoken.
• Strong communication and relationship-building skills.
• Proficient in MS Office; familiarity with CRM systems.

Responsibilities

• Develop the business development plan and execution strategy for the UAE region.
• Lead contract negotiations and signature on secured business.
• Manage long-term contracts and grow sales and profits.
• Expand the portfolio by securing new accounts and OEM relationships.
• Monitor sales performance and support pricing and P&L.
• Serve as main contact between customers and AP for commercial matters.

Skills

Account management

B2B sales

Negotiation

Relationship building

English fluency

MS Office

Education

Bachelor’s degree in Chemical Engineering or Mechanical Engineering

Tools

CRM software

MS Excel

Job description

POSITION SUMMARY

The Area Sales Manager is responsible for the packaged gases portfolio, including Industrial Gases and differentiated offerings for customers in the industrial, offshore, manufacturing, food, leisure, water and chemical sectors. The role also supports the growth of the packaged gases business across the Dubai & Northern Emirates region, with a focus on increasing customer wallet share.Key responsibilities include winning new business, managing existing accounts, and driving sales and profit growth across the assigned UAE territory. The role manages the entire sales cycle—from prospecting and proposal development to pricing and contract negotiations—while improving customer retention through proactive account management and strong relationship building.

The jobholder’s primary accountabilities include the followings:

• Develop the business development plan and execution strategy
• Develop the commercial strategy for a bid.
• Contract negotiation and signature once the business is secured.
• Lead the business license set-up, manage and execute the long-term contracts to grow sales and profits.

This position is accountable for the following end results:

1. Develop the commercial strategy for the Industrial Gases business in the UAE, in collaboration with the Country Sales Manager, through a clearly documented business plan.
2. Expand and strengthen the existing portfolio by securing new accounts, promoting differentiated value-added products and services, and developing key strategic accounts and OEM relationships.
3. Achieve and exceed financial sales and profitability targets set in product operating plans and General Price Increase programs, while monitoring P&L performance to maintain product-line profitability.
4. Manage sales activities including customer retention, prospecting, proposal preparation, and negotiation of long-term supply contracts to build lasting customer relationships. Support credit control activities as needed to reduce receivables and strengthen commercial relationships.
5. Support AP business growth through targeted action plans, including commercial and technical support.
6. Serve as the main point of contact between customers and AP, providing timely and appropriate responses to customer complaints on commercial & technical matters, including finance and supply chain issues, to improve customer experience.
7. Present a monthly business overview to management.

This position is accountable for the following end results:

• Manage the Packaged Gases sales portfolio in the Dubai & Northern Emirates region with accountability for annual results against the UAE sales budget.
• Growth of differentiated offerings product line within designated geography.
• Achieve individual sales targets by product line on a monthly and annual basis.
• Price increase/enhancement on designated customers

Desired Candidate Profile

• Bachelor’s degree in Chemical Engineering or Mechanical Engineering is preferred. Candidates with other relevant technical disciplines may also be considered.
• Previous ‘B to B’ commercial experience, including direct sales responsibility, of at least 5-7 years in an Industrial Gases company.
• Fluency in spoken and written English are essential.
• Good social and communication skills
• PC literate (Windows, Outlook, Word, Excel, etc.).