Area Sales Manager

LVMH; Dubai; On-site; AED 700,000 - 1,200,000; Full time

Job summary

LVMH UAE, Dubai, seeks a senior retail leader to maximize sales and profitability across the region. You will inspire Store Managers, shape commercial strategy, and drive brand excellence in every store, fostering accountability and a high-performing culture.

You will own the retail P&L, develop and implement sales plans, and lead network development, merchandising standards, and exceptional client experiences across all locations.

Qualifications

• Strong knowledge of point-of-sale operations, store processes, procedures, and guidelines.
• Sound understanding of retail P&L, budgets, cost control, and commercial performance indicators.
• Knowledge of incentive plans and governance rules.
• Strong awareness of the competitive landscape, market dynamics, and retail location economics.

Responsibilities

• Act as a brand ambassador and role model a client-centric mindset across the retail network.
• Coach, supervise, and develop Store Managers, strengthening their sales, leadership, and management capabilities.
• Ensure store organization and staffing are appropriate for business volume and operating days, recommending corrective actions when required.
• Promote collaboration and the sharing of best practices across stores.
• Implement annual sales and commercial action plans in line with company strategy and revenue targets.
• Set a clear short- and long-term performance roadmap for each store.
• Define, monitor, and challenge Store Managers on sales, discounts, service, mystery shopping, CRM, and other store KPIs.
• Monitor performance and provide Retail Experience Director with reports, insights, and recommendations for improvement.
• Own the retail profit and loss performance for the assigned geographical area.
• Recommend targeted incentive initiatives in line with the company incentive framework.
• Guide the development of the retail network by proposing openings, closures, relocations, and changes to the retail perimeter in line with commercial strategy, company guidelines, profitability, and communication priorities.
• Assess competition, market dynamics, rental conditions, locations, and tourist flows to identify opportunities and recommend commercial actions.
• Support the Retail Experience Director in anticipating changes in the retail environment and selecting the most suitable cities, areas, and locations.
• Negotiate rents for locations within the assigned area.
• Maintain effective working relationships with relevant local authorities and organizations.
• Ensure a seamless and consistently excellent client experience across all stores.
• Foster a strong client development and CRM mindset, proactively identifying business opportunities to maximize sales.
• Ensure appropriate and timely management of customer complaints.
• Collaborate with Marketing and Store Managers on in-store activities, events, and retail marketing plans.
• Support the Retail Experience Director and local Merchandising team in defining store typology, product assortment, offer, and pricing strategy.
• Ensure each store has the most appropriate assortment to achieve its sales targets.
• Ensure the highest standards of visual merchandising, display quality, store condition, and maintenance in cooperation with local and central Interior Design and Visual Merchandising teams.
• Maintain close relationships with stores through regular visits and communication, ensuring smooth operations and consistent implementation of grooming and brand guidelines.
• Monitor the effectiveness and efficiency of back-office processes and stock management.
• Ensure compliance with company policies and procedures, health and safety, security, facilities, and legal operating requirements.
• Control store costs through effective management of budgets, suppliers, contracts, and bid negotiations.
• Partner with the Sales Trainer to define training plans covering the brand, collections, products, tools, and selling skills.
• Follow up on training delivery and ensure learning is translated into improved store performance.

Skills

Leadership

Retail management

Client focus

P&L understanding

Strategic thinking

POS & CRM knowledge

Tools

POS systems

CRM systems

Job description

Key leadership role within a dynamic and evolving region, requiring strong commercial vision, people leadership, and operational excellence.

Role and Mission

Maximize sales and profitability across the assigned geographical area through strong, visible leadership, inspiring, motivating, and developing high-performing Store Managers. Lead by example to drive commercial strategy, operational excellence, client development, and sustainable retail network growth, while shaping a culture of accountability, collaboration, and consistent delivery of an exceptional brand experience across all stores.

Job responsibilities

Leadership and People Development

• Act as a brand ambassador and role model a client-centric mindset across the retail network.
• Coach, supervise, and develop Store Managers, strengthening their sales, leadership, and management capabilities.
• Ensure store organization and staffing are appropriate for business volume and operating days, recommending corrective actions when required.
• Promote collaboration and the sharing of best practices across stores.

Commercial Performance and Profitability

• Implement annual sales and commercial action plans in line with company strategy and revenue targets.
• Set a clear short- and long-term performance roadmap for each store.
• Define, monitor, and challenge Store Managers on sales, discounts, service, mystery shopping, CRM, and other store KPIs.
• Monitor performance and provide Retail Experience Director with reports, insights, and recommendations for improvement.
• Own the retail profit and loss performance for the assigned geographical area.
• Recommend targeted incentive initiatives in line with the company incentive framework.

Retail Network Development

• Guide the development of the retail network by proposing openings, closures, relocations, and changes to the retail perimeter in line with commercial strategy, company guidelines, profitability, and communication priorities.
• Assess competition, market dynamics, rental conditions, locations, and tourist flows to identify opportunities and recommend commercial actions.
• Support the Retail Experience Director in anticipating changes in the retail environment and selecting the most suitable cities, areas, and locations.
• Negotiate rents for locations within the assigned area.
• Maintain effective working relationships with relevant local authorities and organizations.

Client Experience and Business Development

• Ensure a seamless and consistently excellent client experience across all stores.
• Foster a strong client development and CRM mindset, proactively identifying business opportunities to maximize sales.
• Ensure appropriate and timely management of customer complaints.
• Collaborate with Marketing and Store Managers on in-store activities, events, and retail marketing plans.

Merchandising and Brand Standards

• Support the Retail Experience Director and local Merchandising team in defining store typology, product assortment, offer, and pricing strategy.
• Ensure each store has the most appropriate assortment to achieve its sales targets.
• Ensure the highest standards of visual merchandising, display quality, store condition, and maintenance in cooperation with local and central Interior Design and Visual Merchandising teams.

Operational Excellence and Cost Control

• Maintain close relationships with stores through regular visits and communication, ensuring smooth operations and consistent implementation of grooming and brand guidelines.
• Monitor the effectiveness and efficiency of back-office processes and stock management.
• Ensure compliance with company policies and procedures, health and safety, security, facilities, and legal operating requirements.
• Control store costs through effective management of budgets, suppliers, contracts, and bid negotiations.

Training and Capability Building

• Partner with the Sales Trainer to define training plans covering the brand, collections, products, tools, and selling skills.
• Follow up on training delivery and ensure learning is translated into improved store performance.

Profile

Knowledge and Experience

• Strong knowledge of point-of-sale operations, store processes, procedures, and guidelines.
• Sound understanding of retail P&L, budgets, cost control, and commercial performance indicators.
• Knowledge of incentive plans and governance rules.
• Strong awareness of the competitive landscape, market dynamics, and retail location economics.
• Strong knowledge of the brand’s products, collections, and training tools.

Core Competencies

• Caring for leadership, team management, and people development
• Client orientation and brand sensitivity

Bvlgariwas founded in the heart of Rome in 1884.Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweler and icon of Italian art of living.

Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiquesand hotels.

Demonstrated through its numerous philanthropic partnerships,Bvlgarideeply believes in innovating the present for a sustainable future through its commitmentto Social & Environmental Responsibility and giving back – to nature and to the community. In 2024 the Maison announced the creation of Fondazione Bvlgari, reinforcing its devotion to building a meaningful tomorrow through care, generosity and long-term dedication.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.