Area Operations Manager

Rivoli Group; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Rivoli Group in Dubai invites an experienced Sales Revenue Management professional to lead a multi-brand retail portfolio. You will deliver monthly, quarterly and annual sales targets across the store cluster, develop annual budgets, and drive like-for-like growth, ATV and UPT through data-led insights and corrective actions.

This role oversees profitability, stock optimization, commercial planning, competitor analysis, promotion effectiveness, and CRM-driven customer experience across

Qualifications

• Proven experience managing sales, profitability and store performance.
• Strong commercial acumen with ability to translate insights into actions.
• Proficiency in retail reporting, KPI analysis, and data visualization tools.

Responsibilities

• Deliver monthly, quarterly and annual sales targets across the assigned store cluster.
• Develop and monitor annualized sales budgets based on store potential, historical performance and market opportunities.
• Drive like-for-like sales growth, ATV and UPT through data-led actions.
• Review sales performance and implement corrective actions for underperforming stores.
• Identify growth opportunities across brands, categories and customer segments.
• Monitor and analyze KPI performance including Sales vs Target, Footfall, Conversion, Gross Margin.
• Manage profitability and control operating expenses while maintaining customer experience.
• Ensure optimal stock availability and coordinate with Merchandising and Planning.
• Lead commercial planning around key retail seasons and promotions.
• Provide operational input for new openings, relocations and expansion projects.
• Evaluate promotion effectiveness and recommend improvements.
• Drive CRM initiatives to enhance customer retention and loyalty.
• Conduct weekly, monthly and quarterly business reviews with senior management.

Skills

Data-led decision making

CRM systems

Excel/Power BI

Tools

Power BI

Microsoft Excel

Job description

1 Sales Revenue Management

Deliver monthly quarterly and annual sales targets across the assigned store cluster Develop and monitor annualized sales budgets based on store potential historical performance and market opportunities Drive like-for-like sales growth Average Transaction Value ATV and Units per Transaction UPT Review sales performance regularly and implement corrective actions for underperforming stores Identify and capitalize on growth opportunities across brands categories and customer segments

2 Commercial KPI Performance Management

Monitor and analyze key performance indicators including Sales vs TargetFootfall and ConversionGross MarginStaff ProductivityBrand and Category PerformanceCustomer Demographics Nationals Residents Non-Residents Stock on Hand SOH Diagnose performance gaps and collaborate with relevant departments to implement corrective actions Drive accountability through data-led decision making and performance reviews

3 Profitability Management

Monitor store profitability and P L performance where applicable Control operating expenses while maintaining customer experience standards Improve gross margins through effective product mix management and commercial initiatives Conduct periodic profitability reviews and implement improvement plans

4 Stock Inventory Management

Ensure optimal stock availability across all stores Work closely with Merchandising and Planning teams to maintain the right stock in the right locations Monitor stock levels replenishment effectiveness ageing inventory and slow-moving stock Ensure adequate availability of high-demand and key promotional products

5 Commercial Planning

Develop and execute store-specific action plans to achieve business objectives Identify high-potential locations categories and customer segments for growth Lead commercial planning around key retail seasons and promotional periods such as Eid DSS DSF and other major trading events Provide operational and commercial input for new store openings relocations and expansion projects

6 Market Competitor Analysis

Monitor market trends customer behavior and competitor activities Analyze changes in mall traffic tourism patterns and customer demographics Translate market intelligence into actionable business initiatives that improve sales and profitability Share insights and recommendations during business reviews

7 Promotion Campaign Effectiveness

Evaluate the effectiveness and profitability of promotions and discount campaigns Monitor promotional sell-through rates and sales uplift Assess promotional impact on revenue inventory movement and gross margin Recommend improvements to future promotional activities based on performance outcomes

8 People Leadership Talent Development

Lead coach and develop Store Managers and retail teams to achieve business objectives Set clear productivity and performance expectations Conduct regular performance reviews and succession planning discussions Identify high-potential talent and address performance gaps Work collaboratively with the Learning Development team to recommend and implement training initiatives Improve conversion upselling cross-selling and customer engagement capabilities Foster a positive high-performance culture aligned with organizational values and objectives Ensure staffing levels are optimized according to store potential and trading patterns

9 CRM Customer Experience Management

Drive customer retention loyalty and repeat business through effective CRM initiatives Ensure accurate customer data capture and database quality Support clienteling activities and CRM campaigns across stores Monitor repeat customer ratios high-value customer retention and loyalty program performance Promote a customer-centric culture that enhances long-term customer value

10 Reporting Business Reviews

Conduct weekly monthly and quarterly business reviews Provide clear commercial analysis explaining business performance and trends Present actionable recommendations and recovery plans to senior management Track the effectiveness of implemented actions and measure business impact Maintain accurate and timely reporting standards across the area

Key Performance Indicators KPIs

Sales Achievement vs TargetLike-for-Like Sales GrowthATV and UPT GrowthStore Profitability and Gross MarginConversion RateStaff ProductivityInventory Availability and Stock TurnCRM Performance and Customer RetentionPromotion EffectivenessStore Manager and Team PerformanceCost-to-Sales RatioCustomer Experience Metrics

Proven experience managing sales, profitability, people, and operational performance across multiple locations.Strong commercial acumen with demonstrated success in achieving revenue and profitability targets.Excellent leadership, analytical, communication, and stakeholder management skills.Proficiency in retail reporting, KPI analysis, CRM systems, and Microsoft Excel/Power BI.