Arabic Marketing Lead for MENA Campaigns

Tanqeeb; Abu Dhabi; On-site; AED 90,000 - 130,000; Full time

Job summary

Tanqeeb is seeking a marketing professional to develop and execute Arabic-focused campaigns across digital and traditional channels. The role involves writing Arabic copy, producing social media content, and creating ad creatives tailored to local consumer behavior.

You will manage Arabic social platforms, build community engagement, and drive brand loyalty while conducting market research on Arabic consumer trends in the MENA region.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3–5 years in digital marketing with a focus on Arabic markets.
• Native or near-native fluency in Arabic (written and spoken) with exceptional English communication.
• Experience developing and executing campaigns across the MENA region.

Responsibilities

• Develop and execute culturally relevant marketing campaigns targeting Arabic-speaking audiences across digital and traditional channels.
• Craft compelling Arabic marketing copy, social media content, and ad creatives that resonate with local nuances.
• Manage and optimize Arabic social media platforms, fostering community engagement and driving brand loyalty.
• Conduct in-depth market research on Arabic consumer trends, competitor activities, and opportunities within the MENA region.

Skills

Arabic fluency

English communication

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Job description

Tanqeeb is seeking a marketing professional to develop and execute Arabic-focused campaigns across digital and traditional channels. The role involves writing Arabic copy, producing social media content, and creating ad creatives tailored to local consumer behavior.

You will manage Arabic social platforms, build community engagement, and drive brand loyalty while conducting market research on Arabic consumer trends in the MENA region.