Category Marketing Manager, Amazon Now

Amazon Middle East and North Africa FZ-LLC; Abu Dhabi; On-site; AED 300,000 - 520,000; Full time

Job summary

Amazon Middle East and North Africa (MENA) is seeking a Marketing Manager to own storefront marketing and in-store customer experience across digital and physical touchpoints in the UAE. You will lead outbound messaging, create campaigns, and collaborate with Product, UX, Tech, and Analytics to deliver measurable customer impact.

The role emphasizes creative direction, data-driven decision making, and cross-functional execution from concept to completion, with a strong bias for speed, quality,

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience using Microsoft Excel to manipulate and analyze data.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.

Responsibilities

• Storefront & In-Store CX Ownership: Own the customer-backward strategy for storefront and in-store marketing surfaces.
• Outbound Customer Messaging: Own outbound messaging strategy and execution (push, email, WhatsApp/SMS where applicable).
• Out-of-Home (OOH) Marketing: Own planning and execution of OOH campaigns to drive brand awareness and local relevance.
• Creative Direction & Execution: Lead creative concepting and mock development for storefront, outbound, and OOH campaigns.
• Measurement & Results: Define success metrics and mechanisms for all campaigns and drive corrective actions.

Skills

Marketing strategy

Data-driven decision making

Cross-functional collaboration

Campaign management

Creative direction

Tools

Excel

Tableau

Job description

Job description

Interested in working on an innovative and high-impact business that is changing the way customers think about grocery? The MENA Grocery team (UFG) is offering a role to own building new business from ground Zero. We are seeking a self-starter who can quickly familiarize themselves with this fast-paced environment, build relationships/trust with cross-functional teams, and assume ownership within the program which will require understanding of complex business/Tech/Ops processes at Amazon and our partners and devising an optimal engagement model. You must be able to thrive and succeed in an entrepreneurial environment, and not be hindered by ambiguity or competing priorities. High judgment, analytical talent and good document writing skills with concise communication are essential to success in this role.

We are seeking a Marketing Manager to own storefront marketing and in-store customer experience end-to-end, with responsibility for outbound customer communications and out-of-home (OOH) campaigns. This role is accountable for driving customer engagement, conversion, and frequency through high-quality creative execution across digital and physical touchpoints.

This role requires a high bar for creative quality, strong execution discipline, and the ability to work cross-functionally to deliver measurable customer impact.

Key job responsibilities

1. Storefront & In-Store CX Ownership
   1. Own the customer-backward strategy for storefront and in-store marketing surfaces.
   2. Define and execute campaigns that improve discovery, conversion, and repeat usage.
   3. Partner closely with Product, UX, Tech, and Analytics to deliver scalable, high-impact solutions.
   4. Ensure marketing placements are simple, intuitive, and performance-driven.
2. Outbound Customer Messaging
   1. Own outbound messaging strategy and execution (push, email, WhatsApp/SMS where applicable).
   2. Define messaging frameworks, cadence, and targeting to drive engagement without customer fatigue.
   3. Run experiments and continuously optimize using data and customer insights.
3. Out-of-Home (OOH) Marketing
   1. Own planning and execution of OOH campaigns to drive brand awareness and local relevance.
   2. Develop clear creative briefs, manage agency partners, and ensure on-time delivery.
   3. Hold a high bar for message clarity, brand consistency, and measurable outcomes.
4. Creative Direction & Execution
   1. Lead creative concepting and mock development for storefront, outbound, and OOH campaigns.
   2. Review and iterate on creative assets to meet Amazon's standards for clarity and customer trust.
   3. Balance speed of execution with long-term brand and CX quality.
5. Measurement & Results
   1. Define success metrics and mechanisms for all campaigns.
   2. Deep dive on performance data, identify root causes, and drive corrective actions.
   3. Communicate results and trade-offs clearly to senior stakeholders.

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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