AI-First Growth Marketer for B2B FinTech (UAE)

CrossVal AI; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

CrossVal AI is seeking an AI-led Growth Marketer to own growth across top and middle funnel in the UAE. You will craft AI-driven content, manage paid media with a specialist, and drive events and partner campaigns to build a qualified pipeline.

The role requires hands-on GA4, CRM, and offline event execution, with strong UAE market fluency including Arabic a plus. You will lead landing pages and partner assets, optimize organic and paid search, and coordinate with the CGO and Founder to scale

Qualifications

• 3 to 5 years in growth or performance marketing, ideally B2B fintech, SaaS or a UAE-based startup
• Hands-on Google Ads and Meta Ads experience on budgets you were accountable for
• Social and content that produced leads, not just engagement
• Offline events you planned and ran yourself
• Comfort with GA4, Search Console, tag management and a CRM
• UAE/GCC market fluency. Arabic is a strong plus
• Direct access to CGO and Founder/CEO. Lean team, no bureaucracy
• Partner network across banks, free zones, authorities, accounting firms and startup ecosystems
• A buyer you can reach: UAE and GCC founders and finance leads, at the start of UAE e-invoicing rollout

Responsibilities

• Own AI-first growth across top and middle funnel and be measured on qualified leads and CAC
• Lead paid strategy across Google, Meta, and LinkedIn with a specialist
• Develop CrossVal social presence in UAE business communities
• Create landing pages, partner pages and campaign kits; ensure they convert
• Drive organic and AI search and gather reviews on G2/Capterra
• Plan and run offline events end-to-end (e.g., CrossVal Dinner Club)
• Co-host partner events with banks and ecosystem partners to generate pipeline
• Turn events into qualified conversations and named pipeline
• Oversee SEO, design and video deliverables where depth is needed
• Manage the marketing stack and automations behind dashboards you are measured on

Skills

AI tools usage

Google Ads

Meta Ads

Lead generation

Content creation

CRM familiarity

GA4

Tools

Google Ads platform

Meta Ads platform

GA4

Tag management

CRM systems

Job description

CrossVal AI is seeking an AI-led Growth Marketer to own growth across top and middle funnel in the UAE. You will craft AI-driven content, manage paid media with a specialist, and drive events and partner campaigns to build a qualified pipeline.

The role requires hands-on GA4, CRM, and offline event execution, with strong UAE market fluency including Arabic a plus. You will lead landing pages and partner assets, optimize organic and paid search, and coordinate with the CGO and Founder to scale