Growth Marketer

CrossVal AI; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

CrossVal AI is seeking an AI-led Growth Marketer to own growth across top and middle funnel in the UAE. You will craft AI-driven content, manage paid media with a specialist, and drive events and partner campaigns to build a qualified pipeline.

The role requires hands-on GA4, CRM, and offline event execution, with strong UAE market fluency including Arabic a plus. You will lead landing pages and partner assets, optimize organic and paid search, and coordinate with the CGO and Founder to scale

Qualifications

• 3 to 5 years in growth or performance marketing, ideally B2B fintech, SaaS or a UAE-based startup
• Hands-on Google Ads and Meta Ads experience on budgets you were accountable for
• Social and content that produced leads, not just engagement
• Offline events you planned and ran yourself
• Comfort with GA4, Search Console, tag management and a CRM
• UAE/GCC market fluency. Arabic is a strong plus
• Direct access to CGO and Founder/CEO. Lean team, no bureaucracy
• Partner network across banks, free zones, authorities, accounting firms and startup ecosystems
• A buyer you can reach: UAE and GCC founders and finance leads, at the start of UAE e-invoicing rollout

Responsibilities

• Own AI-first growth across top and middle funnel and be measured on qualified leads and CAC
• Lead paid strategy across Google, Meta, and LinkedIn with a specialist
• Develop CrossVal social presence in UAE business communities
• Create landing pages, partner pages and campaign kits; ensure they convert
• Drive organic and AI search and gather reviews on G2/Capterra
• Plan and run offline events end-to-end (e.g., CrossVal Dinner Club)
• Co-host partner events with banks and ecosystem partners to generate pipeline
• Turn events into qualified conversations and named pipeline
• Oversee SEO, design and video deliverables where depth is needed
• Manage the marketing stack and automations behind dashboards you are measured on

Skills

AI tools usage

Google Ads

Meta Ads

Lead generation

Content creation

CRM familiarity

GA4

Tools

Google Ads platform

Meta Ads platform

GA4

Tag management

CRM systems

Job description

We're looking for an AI led Growth Marketer to own growth at the top and middle of the funnel. You're measured on qualified leads and cost to acquire, not just on posts or impressions.

You work AI-first: you produce content, design, video and analysis yourself with AI tools, and bring in specialists only where they add depth. A specialist performance media partner already runs our bidding and placements. An AI video engineer produces our content. An SEO/GEO specialist optimizes our owned digital assets. You direct that work and run everything around it.

What You'll Own

• AI-first execution: content, design and video you produce yourself with AI tools, to brand standard
• Paid strategy across Google Search, Meta and LinkedIn, working with our paid media specialist
• The CrossVal company social pages, plus a genuine presence in UAE business communities on Reddit and the likes
• Landing pages, partner pages and partner campaign kits. Engineering builds; you own whether they convert
• Organic and AI search, plus reviews on G2 and Capterra
• Highly curated offline events you plan and run end to end, such as the CrossVal Dinner Club: concept, guest list, venue, run of show and follow-up
• Partner-led events co-hosted with banks, free zones, accounting firms and ecosystem partners, each with a clear pipeline goal
• Every event turned into qualified conversations and named pipeline
• Oversight of specialist SEO, design and video deliverables where depth is needed
• The marketing stack, AI tools and automations behind the dashboards you are measured on

What We're Looking For

• AI tools in your daily workflow for content, design, video and analysis, and work to show for it
• 3 to 5 years in growth or performance marketing, ideally B2B fintech, SaaS or a UAE-based startup
• Hands-on Google Ads and Meta Ads experience on budgets you were accountable for, enough to brief and challenge a specialist media buyer
• Social and content that produced leads, not just engagement
• Offline events you planned and ran yourself: small, curated, and built to produce pipeline
• Comfort with GA4, Search Console, tag management and a CRM
• UAE/GCC market fluency. Arabic is a strong plus
• Direct access to our CGO and our Founder and CEO. Lean team, no bureaucracy
• A partner network across banks, free zones, authorities, accounting firms and startup ecosystems
• A buyer you can reach: UAE and GCC founders and finance leads, at the start of the UAE e-invoicing rollout

About CrossVal

CrossVal is an AI accountant for businesses in MENA. Send your documents to your AI accountant on WhatsApp, the app or over email, and it runs your investor-ready bookkeeping, corporate tax, VAT and audit-ready financials. We serve over 1,000 companies and are DIFC registered.