Arabic Copywriter for GCC Campaigns and Brand Stories

Element Search; Dubai Emirate; On-site; AED 180,000 - 240,000; Full time

Job summary

Element Search's Dubai-based client is seeking an experienced Arabic Copywriter to join its growing creative team. The role focuses on original Arabic copy across integrated campaigns, experiential activations, digital platforms, social media and branded content for government, corporate and consumer brands across the UAE and GCC.

You will develop campaign narratives, adapt concepts for Arabic audiences while preserving the integrity of the creative idea, and collaborate with creative directors,

Qualifications

• Minimum five years of experience in advertising, branding, communications, digital or integrated agency.
• Exceptional written Arabic, with the ability to write across Modern Standard Arabic and regional styles.
• Strong English communication skills.
• A portfolio demonstrating original campaign thinking and storytelling—not only translation work.
• Experience across digital, social media, experiential and integrated campaigns.
• Experience writing for government, lifestyle, FMCG, retail, hospitality or corporate brands is preferred.
• Experience participating in client pitches and campaign presentations is advantageous.

Responsibilities

• Develop original Arabic copy for integrated campaigns across advertising, experiential, digital, social media, activations and content marketing.
• Translate creative strategies into engaging headlines, campaign messages, scripts, taglines and storytelling platforms.
• Develop messaging hierarchies that support campaign objectives and maintain consistency across touchpoints.
• Create persuasive and culturally relevant copy for product launches, retail campaigns, government initiatives, CSR programmes, events and employer-branding campaigns.
• Maintain the required brand voice while adapting communication for different audiences and platforms.
• Participate actively in brainstorms and creative-development sessions with cross-functional teams.
• Contribute original ideas that strengthen campaign concepts, audience engagement and brand storytelling.
• Develop Arabic-first creative concepts where appropriate, rather than relying solely on translations of English ideas.
• Support pitches by creating campaign narratives, presentation copy and supporting creative rationale.
• Produce high-quality Arabic content across formats including social media, video scripts, website copy, landing pages, email campaigns and digital advertising.
• Adapt English concepts into Arabic creatively while preserving strategic intent and emotional impact.
• Review bilingual campaign materials to maintain Arabic-English consistency.
• Identify phrases unlikely to translate effectively and propose stronger Arabic alternatives.

Skills

Creative Writing

Campaign Thinking

Concept Development

Cultural Intelligence

Strategic Communication

Collaboration

Presentation Skills

Agility

Job description

Element Search's Dubai-based client is seeking an experienced Arabic Copywriter to join its growing creative team. The role focuses on original Arabic copy across integrated campaigns, experiential activations, digital platforms, social media and branded content for government, corporate and consumer brands across the UAE and GCC.

You will develop campaign narratives, adapt concepts for Arabic audiences while preserving the integrity of the creative idea, and collaborate with creative directors,