YouTube Marketing Manager

Growth Troops; Johannesburg; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A dynamic marketing agency is seeking a YouTube Marketing Manager to expand its audience through effective video and digital content strategies. Responsibilities include managing podcast guest outreach, developing YouTube optimization strategies, and running social media campaigns. The ideal candidate has 2–3 years of experience in content marketing and strong writing skills, with proficiency in tools like Canva and HubSpot. This is a full-time remote position, requiring overlap with U.S. Eastern Time.

Qualifications

• 2–3 years in content marketing, podcast growth, or digital media.
• Experience optimizing content for YouTube and podcast.
• Strong writing skills and a strategic, analytical mindset.

Responsibilities

• Lead the end-to-end guest pipeline for our podcast.
• Develop and execute YouTube strategies prioritizing SEO and engagement.
• Run organic and paid campaigns on social media.

Skills

YouTube optimization

Content marketing

Social media campaigns

Writing skills

Analytical mindset

Tools

Canva

HubSpot

WordPress

LinkedIn Navigator

Job description

Remote | Full-Time | Must Overlap with U.S. Eastern Time

Grow the brand. Elevate the content. Drive measurable results.

We’re looking for a strategic and hands-on YouTube Marketing Manager to take the lead in expanding our audience through video, audio, and digital content. You’ll manage the full lifecycle of branded content—from podcast guest booking to YouTube SEO to social promotion—turning every episode into a growth opportunity.

If you’re equal parts marketer and content strategist with strong instincts for what performs online, this role is for you.

What You’ll Own

• Lead the end-to-end guest pipeline for our podcast: outreach, scheduling, communication
• Develop and execute YouTube strategies that prioritize SEO, thumbnails, retention, and engagement
• Run organic and paid campaigns on social media to promote content across platforms
• Create branded assets in Canva or Photoshop for video, podcast, and social channels
• Write and distribute weekly newsletters to engage and grow our subscriber base
• Monitor performance metrics and audience feedback; iterate content strategy accordingly
• Manage HubSpot CRM data and reporting tied to campaign performance
  
  

What You Bring

• 2–3 years in content marketing, podcast growth, or digital media
• Experience optimizing content for YouTube and podcast optimization
• Working knowledge of tools like Canva, HubSpot, WordPress, and LinkedIn Navigator
• Strong writing skills and a strategic, analytical mindset
• Comfortable working independently across projects in a remote team