Wine Tourism & Guest Experience Manager

Placements24; Stellenbosch; Vor Ort; ZAR 420.000 - 640.000; Vollzeit

Benefits dieser Stelle

Staff discounts on wine

Professional development opportunities

Beautiful working environment

Zusammenfassung

Placements24 client, a renowned wine estate in Stellenbosch, is seeking a dynamic Wine Tourism Manager to develop and manage exceptional visitor experiences, including cellar tours, tastings, vineyard visits, and hospitality services. You will lead the tasting room and hospitality teams, design marketing initiatives to attract guests, manage budgets, and collaborate with sales to promote the estate’s offerings.

A deep wine knowledge and strong customer service are essential.

Qualifikationen

• Minimum of 4 years of experience in tourism management, hospitality, or related field with focus on wine tourism.
• Extensive knowledge of wine, viticulture, and winemaking processes.
• Proven experience in customer service and managing visitor experiences.
• Strong marketing, sales, and promotional skills.
• Excellent leadership and interpersonal skills.

Aufgaben

• Develop, manage, and execute a comprehensive wine tourism strategy for the estate.
• Oversee daily operations of the tasting room, cellar tours, and visitor centre.
• Create engaging wine tasting experiences and educational tours.
• Manage a team of cellar door staff, providing training and performance management.
• Develop marketing initiatives to attract domestic and international visitors.
• Manage budgets, pricing, and revenue for all wine tourism activities.
• Ensure exceptional customer service standards are met and exceeded.
• Collaborate with marketing and sales teams to promote the estate's offerings.
• Maintain relationships with tour operators, travel agents, and hospitality partners.
• Oversee inventory management for tasting room sales and promotional materials.
• Ensure compliance with health, safety, and liquor licensing regulations.
• Gather and analyze visitor feedback to improve guest experience.

Kenntnisse

Leadership

Customer service

Marketing

Sales

Communication

Presentation skills

Team management

Wine knowledge

Interpersonal skills

Ausbildung

Wine Studies

Tourism Management

Hospitality

Tools

MS Office

CRM systems

Jobbeschreibung

Placements24 client, a renowned wine estate in Stellenbosch, is seeking a dynamic Wine Tourism Manager to develop and manage exceptional visitor experiences, including cellar tours, tastings, vineyard visits, and hospitality services. You will lead the tasting room and hospitality teams, design marketing initiatives to attract guests, manage budgets, and collaborate with sales to promote the estate’s offerings.

A deep wine knowledge and strong customer service are essential.