Trade Marketing Specialist - Channel Development

Placements24; Upington; Híbrido; ZAR 650.000 - 950.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Salary incentives

Medical aid

Provident fund contributions

Career progression

Descripción de la vacante

Placements24 is seeking a strategic Trade Marketing Specialist for a fully remote role. You will drive channel development, create in-store promotions and POS materials, and collaborate with sales across FMCG brands to boost visibility and ROI.

The role requires 4–6 years in trade marketing or related fields, strong retail knowledge, and the ability to work independently in a remote setting. Global collaboration and growth opportunities are highlighted.

Formación

• Bachelor's degree in Marketing or related field.
• 4–6 years in trade marketing, brand management, or sales in FMCG.
• Proven track record in trade campaigns and retail environments.
• Strong data interpretation and reporting skills.

Responsabilidades

• Develop and implement channel-specific trade marketing strategies.
• Create POS materials and merchandising guidelines for retailers.
• Analyze sales data to identify growth opportunities across channels.
• Collaborate with sales to ensure in-store execution of initiatives.
• Manage budgets and ROI for trade marketing activities.
• Build strong relationships with retail partners and vendors.
• Monitor market trends and adjust promotions for impact.
• Develop training materials for sales teams on new programs.
• Stay updated on trade marketing technologies.

Conocimientos

Trade marketing

Retail marketing

Analytical skills

Communication

Cross-functional collaboration

Educación

Bachelor's in Marketing

Herramientas

MS Office

POS software

Descripción del empleo

About the Role

Our client, a leading FMCG company, is seeking an innovative and strategic Trade Marketing Specialist to drive channel development initiatives. This is a fully remote position, allowing you to contribute to our success from anywhere. The role focuses on creating and executing impactful trade marketing strategies that enhance brand visibility, drive sales, and strengthen relationships with key retail partners across various channels. The ideal candidate will possess a deep understanding of retail dynamics, consumer purchasing behavior, and the effective deployment of in-store promotions and merchandising programs. You will be instrumental in bridging the gap between our brands and the point of purchase, ensuring maximum impact and return on investment. Join our client's dynamic marketing team and shape the future of our trade strategies in the fast-paced FMCG landscape.

Key Responsibilities

• Develop and implement channel-specific trade marketing strategies and plans to support brand objectives.
• Create compelling point-of-sale (POS) materials, promotional programs, and merchandising guidelines for retail partners.
• Analyze sales data and market insights to identify key growth opportunities within different trade channels.
• Collaborate closely with sales teams to ensure effective execution of trade marketing initiatives in-store.
• Manage budgets for trade marketing activities, ensuring optimal allocation of resources and tracking ROI.
• Build and maintain strong relationships with retail partners, understanding their needs and providing tailored support.
• Monitor competitor trade activities and market trends to identify best practices and competitive advantages.
• Evaluate the effectiveness of trade promotions and recommend adjustments for continuous improvement.
• Develop and deliver training materials to sales teams on new trade marketing programs.
• Stay abreast of emerging trade marketing technologies and innovations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4-6 years of experience in trade marketing, brand management, or sales within the FMCG industry .
• Proven track record of developing and executing successful trade marketing campaigns.
• Strong understanding of retail environments, channel management, and shopper marketing principles.
• Excellent analytical skills with the ability to interpret sales data and market insights.
• Proficiency in MS Office Suite and familiarity with trade marketing software/tools.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Creative thinking and a strategic approach to problem-solving.
• Demonstrated ability to influence and collaborate with cross‑functional teams and external partners.

Benefits

This is a fully remote role, offering exceptional flexibility and work-life balance. Our client provides a competitive salary, performance-based incentives, and a comprehensive benefits package, including medical aid and provident fund contributions. We are dedicated to employee growth, offering abundant professional development opportunities and clear career progression pathways within the FMCG sector. Join a collaborative and innovative global team, contributing to the success of renowned brands. We provide the necessary tools and support to ensure success in a remote work environment. Additional benefits may include opportunities for international exposure and involvement in strategic planning.