Tourism Product Development Specialist

Placements24; Stellenbosch; Hybrid; ZAR 420,000 - 540,000; Full time

Job summary

Placements24 in Stellenbosch seeks a Tourism Product Development Specialist to design and launch new tourism experiences across the Western Cape.

You will conduct market research, assess feasibility, and work with hotels, operators, and communities to create sustainable, high-quality offerings.

The role emphasizes collaboration, innovation, and strong project management to diversify tourism and showcase the region's unique assets.

Qualifications

• 5+ years of experience in tourism product development or related field.
• Experience in market analysis and feasibility studies for tourism products.
• Strong stakeholder engagement and negotiation skills.
• Ability to research trends and identify opportunities for new experiences.

Responsibilities

• Research opportunities for new tourism products and analyze market trends.
• Collaborate with local businesses, operators, and communities to develop packages.
• Manage the product development lifecycle from concept to launch.
• Develop business cases and feasibility studies with financial projections.
• Facilitate workshops and training for tourism stakeholders.
• Monitor performance and adjust offerings based on feedback.

Skills

Tourism product development

Market research

Project management

Stakeholder engagement

Negotiation

Education

Degree in Tourism Management / Marketing / Business Administration

Job description

About the Role

Our client, a prominent tourism board in the scenic Paarl region, is seeking an innovative Tourism Product Development Specialist to conceptualize and launch new, exciting tourism experiences. This role is pivotal in diversifying the region's tourism offerings and enhancing its appeal to both domestic and international visitors. You will conduct market research, identify emerging trends, and collaborate with local businesses and stakeholders to create unique and sustainable tourism products. The ideal candidate is a creative thinker with a strong understanding of the tourism industry, excellent project management skills, and a passion for showcasing the unique cultural and natural assets of the region.

Key Responsibilities

• Research and identify opportunities for new tourism products and experiences, analyzing market trends, competitor offerings, and visitor needs.
• Collaborate with local businesses, tourism operators, and community groups to develop innovative and high-quality tourism products and packages.
• Manage the product development lifecycle from concept generation and feasibility assessment to pilot testing and full-scale launch.
• Develop business cases and feasibility studies for new tourism initiatives, including financial projections and risk assessments.
• Facilitate workshops and training sessions for tourism stakeholders to build capacity in product development and service delivery.
• Monitor the performance of launched products, gathering feedback and making recommendations for improvements and adaptations.

Requirements

• A minimum of 5 years of experience in tourism product development, destination marketing, or a related field within the tourism sector.
• Proven ability to research, conceptualize, and develop new tourism products and experiences.
• Strong understanding of market analysis, feasibility studies, and project management methodologies.
• Excellent stakeholder engagement and negotiation skills, with the ability to build collaborative relationships.
• A relevant degree in Tourism Management, Marketing, Business Administration, or a related field.

Benefits

• Competitive salary with performance-related incentives for successful product launches.
• Opportunities to shape the future of tourism in a globally recognized region.
• Professional development funding for courses, conferences, and industry certifications.
• Flexible working arrangements to promote work-life balance.
• Exposure to diverse cultural landscapes and business opportunities within the tourism sector.