Tiktok Ads Specialist

Huzzle; South Africa; Remote; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

100% Remote

Competitive compensation

Career growth

Job summary

Huzzle is seeking an experienced TikTok Ads Specialist to join a growing digital marketing team. You will plan, launch, manage, and optimize TikTok advertising campaigns to drive conversions, generate leads, and maximize ROAS.

The ideal candidate has 2–3 years of hands-on experience with TikTok Ads Manager and performance analysis. This is a fully remote position with international clients and opportunities for growth.

Qualifications

• 2–3+ years hands-on paid social advertising experience.
• Proven expertise with TikTok Ads Manager and campaign optimization.
• Strong knowledge of ROAS, CPA, CTR, CPC and conversion metrics.
• Experience with audience targeting, retargeting, and testing.

Responsibilities

• Plan, launch, manage, and optimize TikTok campaigns.
• Develop performance-driven strategies focused on conversions and ROAS.
• Monitor and optimize targeting, bidding, budgets, and creatives.
• Collaborate with creatives on engaging TikTok video ads and UGC.
• Track metrics like CPA, CPC, CTR, CPM, and ROAS.
• Conduct A/B tests across ads, audiences, and landing pages.
• Manage budgets to maximize profitability and report results.

Skills

TikTok Ads Manager

Paid social advertising

Performance analysis

Audience targeting

A/B testing

Tools

TikTok Pixel

GA4

Google Tag Manager

Job description

At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech.

Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team. If you’re looking for remote marketing jobs, paid social media roles, or an opportunity to specialize in TikTok advertising, this role offers the chance to work with fast-growing international companies.

Role Type: Full-time

Job Summary

We are looking for an experienced and results-driven TikTok Ads Specialist to join a growing digital marketing team.

In this role, you will be responsible for planning, launching, managing, and optimizing TikTok advertising campaigns to drive conversions, generate leads, and maximize return on ad spend (ROAS).

The ideal candidate has at least 2–3 years of hands‑on experience managing paid advertising campaigns, with strong expertise in TikTok Ads Manager, campaign optimization, audience targeting, and performance analysis.

If you're passionate about performance marketing, understand what makes TikTok creatives convert, and enjoy scaling successful campaigns, we'd love to hear from you!

Key Responsibilities

• TikTok Ads Management: Plan, launch, manage, and optimize paid advertising campaigns using TikTok Ads Manager.
• Campaign Strategy: Develop performance‑driven advertising strategies focused on conversions, lead generation, customer acquisition, and ROAS.
• Campaign Optimization: Monitor campaign performance and continuously optimize targeting, bidding strategies, budgets, and creatives.
• Creative Testing: Collaborate with creative teams to develop and test engaging TikTok video ads, hooks, and user‑generated content (UGC).
• Performance Analysis: Track and analyze key metrics, including CPA, CPC, CTR, CPM, conversion rates, and ROAS.
• A/B Testing: Conduct structured experiments across ad creatives, audiences, landing pages, and campaign structures.
• Budget Management: Effectively allocate and manage advertising budgets to maximize campaign profitability.
• Tracking & Attribution: Implement and troubleshoot TikTok Pixel, conversion tracking, and attribution tools.
• Reporting: Prepare clear performance reports and communicate actionable insights to stakeholders.
• Trend Monitoring: Stay updated on TikTok advertising trends, platform updates, and emerging paid social strategies.

Requirements

• 2–3+ years of hands‑on experience in paid social advertising or performance marketing.
• Proven experience managing and optimizing campaigns through TikTok Ads Manager.
• Strong understanding of TikTok advertising strategies, campaign structures, and optimization techniques.
• Experience managing advertising budgets and scaling successful campaigns.
• Solid knowledge of performance marketing metrics, including ROAS, CPA, CTR, CPC, and conversion rates.
• Experience with audience targeting, retargeting, creative testing, and conversion optimization.
• Familiarity with TikTok Pixel, conversion tracking, and analytics tools.
• Strong analytical skills and ability to make data‑driven decisions.
• Excellent English communication skills, both written and verbal.
• Ability to work independently, manage multiple campaigns, and meet deadlines in a remote environment.

Nice to Have

• Previous experience working in a digital marketing or performance marketing agency.
• Experience managing multiple client advertising accounts simultaneously.
• Experience running paid campaigns on Meta Ads (Facebook and Instagram).
• Familiarity with Google Analytics 4 (GA4), Google Tag Manager, or other attribution tools.
• Experience working with e‑commerce, SaaS, or lead generation businesses.
• Understanding of TikTok creative strategy, UGC advertising, and direct‑response marketing.
• Experience collaborating with international clients or marketing teams.

100% Remote: Work from anywhere in a fully remote environment.

Competitive Compensation: Salary based on experience, expertise, and qualifications.

Career Growth: Work with ambitious, fast‑growing international companies.

Professional Development: Gain exposure to innovative advertising strategies, tools, and campaigns.

High-Impact Role: Take ownership of advertising campaigns and directly influence business growth.

International Exposure: Collaborate with experienced marketing professionals and global teams.

Long-Term Opportunity: Build your career with a company that values performance, creativity, and initiative.