TikTok Shop and E-Commerce Manager (BBS831)

Overseas; Johannesburg; Remote; ZAR 1,999,000 - 2,999,000; Full time

Benefits offered by this job

USD salary paid bi-monthly

Paid Time Off

Holidays

100% remote setup

Availability during US business hours

Job summary

Overseas is seeking a senior TikTok Shop and E‑Commerce Manager to own and scale the TikTok Shop and broader e‑commerce ecosystem for a fast-growing, better-for-you snack brand.

You will manage end-to-end TikTok Shop, run creator and affiliate programs, launch paid ads across platforms, and expand TikTok learnings into Shopify, Amazon, Walmart, Faire and other wholesale channels with high ownership of revenue performance.

Qualifications

• Demonstrated revenue results from TikTok Shop with measurable impact.
• Expertise in TikTok content strategy, creator management and paid ads.
• Hands-on experience scaling TikTok Shop to meaningful revenue.
• Experience managing additional platforms (Amazon/Walmart/Shopify).
• Strong performance marketing and data-driven decision making.

Responsibilities

• Own TikTok Shop end to end, including listings, pricing, promotions and storefronts.
• Drive revenue through organic content and paid TikTok ads.
• Scale creator and affiliate programs with clear sales goals.
• Transfer successful TikTok strategies to other e‑commerce channels.
• Launch and optimize paid advertising across multiple channels (TikTok, Amazon, Walmart, Google).
• Monitor metrics (ROAS, CAC, conversion rate, AOV) and iterate quickly.
• Manage product listings across Shopify, Amazon, Walmart, Faire and other platforms.
• Provide data-driven performance analysis and actionable recommendations.

Skills

TikTok Shop revenue growth

TikTok content strategy

Creator management

Affiliate programs

Paid ads optimization

Multi-channel e-commerce

Job description

We're looking for a TikTok Shop and E-Commerce Manager to own and scale the TikTok Shop presence and broader e-commerce ecosystem for a fast-growing better-for-you snack brand. You will manage TikTok Shop end to end, run creator and affiliate programs with a direct focus on revenue, launch and optimize paid ads across multiple platforms, and expand what works on TikTok into Shopify, Amazon, Walmart, Faire, and other wholesale channels.

This is a senior, execution-focused role. You must come in as a TikTok expert with a proven track record of driving revenue through TikTok Shop. This is not a role for someone learning TikTok on the job. If you have built TikTok Shop into a meaningful revenue channel before, understand the full stack from creator strategy to paid ads to listing optimization, and can operate without established processes, this role is a strong fit.

Why You'll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you're most productive
• This role requires availability during US business hours
• Own the full TikTok Shop and e-commerce function for a growing CPG brand with real retail traction
• High-ownership role with direct accountability for revenue performance across multiple channels

What You'll Work On

TikTok Shop Ownership

• Own TikTok Shop end to end including product listings, pricing, promotions, storefront management, and creator strategy
• Drive revenue through both organic content and paid ads on TikTok
• Manage and scale the creator and affiliate program with a clear focus on sales output, not just content volume
• Expand successful TikTok strategies into other e-commerce channels as they are proven

Paid Advertising

• Launch, manage, and optimize paid advertising across TikTok, Amazon, Walmart Marketplace, Google Ads, and other relevant channels
• Monitor and improve key performance metrics including ROAS, CAC, conversion rate, and AOV
• Make fast, data-driven decisions and iterate quickly based on performance

Multi-Channel E-Commerce Management

• Manage and optimize product listings across Shopify, Amazon, Walmart, Faire, and other wholesale platforms for conversion and discoverability
• Identify opportunities for bundling, merchandising, and pricing optimization across channels
• Manage inventory flow across channels to prevent stockouts and overages
• Expand learnings from TikTok into the broader e-commerce stack

Reporting and Performance Analysis

• Analyze performance data across all channels and provide clear, actionable recommendations
• Maintain consistent reporting with insights that directly inform decisions and improve results
• Track and report on conversion rates, ROAS, CAC, AOV, and channel-level revenue contribution

What You Bring

• Proven track record managing TikTok Shop with measurable, attributable revenue results
• Deep expertise in TikTok including content strategy, creator management, affiliate programs, and paid ads
• Hands-on experience scaling TikTok Shop from early stage to meaningful revenue
• Experience managing at least one additional platform such as Amazon, Walmart Marketplace, or Shopify
• Strong performance marketing background with direct experience running and optimizing paid ads
• Data-driven with the ability to make fast decisions and iterate without waiting for perfect information
• Comfortable operating in a fast-paced environment without established processes
• Strong ownership mentality with full accountability for results

Nice to Have

• Experience in CPG, food and beverage, or better-for-you consumer brands
• Familiarity with Faire or wholesale e-commerce platforms
• Background managing Amazon Seller Central or Walmart Seller Center independently
• Experience building creator or affiliate programs from scratch rather than inheriting existing relationships