Tactical Campaign Manager

Core Group ZA; Sandton; On-site; ZAR 600,000 - 800,000; Full time

Job summary

Core Group ZA is seeking an experienced Tactical Campaign Manager to design and execute targeted digital campaigns across Email, SMS, WhatsApp and more. You will translate customer insights and business goals into high-impact campaigns across the customer lifecycle, collaborating with creative, data and product teams to drive engagement, retention and revenue growth.

You will own planning, execution, testing and optimization, with a focus on cross-functional coordination, segmentation, and

Qualifications

• 4–6+ years in CRM, lifecycle or digital campaign management (B2C preferred).
• Experience managing multi-channel campaigns (Email, SMS & WhatsApp).
• Proficient with CRM or marketing automation platforms; strong data skills.

Responsibilities

• Plan, build, and execute multi-channel campaigns to boost engagement, retention and revenue.
• Own tactical planning and execution across Email, SMS, WhatsApp and other channels.
• Collaborate with content, design and product teams to ensure messaging consistency.
• Brief design and copywriting teams for assets.
• Analyze campaign performance using CRM tools and analytics; optimize based on results.
• Identify customer segmentation strategies for personalized communications.
• Conduct A/B testing on formats, timing, frequency and offers.
• Monitor delivery and compliance across channels (SMS/WhatsApp).
• Stay current on lifecycle marketing best practices and martech trends.

Skills

CRM experience

Lifecycle marketing

Digital campaigns

Analytics

Cross-functional teamwork

Test-and-learn mindset

Copywriting basics

Graphic design basics

Project management

Communication

Job description

Core Group and iStore requires an experienced and performance-drivenTactical Campaign Managerto design andexecutetargeted digital campaignsaimed atdriving engagement, retention, conversions, and revenue growth ofour existing customer base, whilst enhancing the overall customer experience with our brand.

This role is perfect for someone who enjoys the intersection ofstrategy, execution, and data. Someone who knows how to translate customer insights and business goals intohigh-impact digital campaignsacross Email, SMS, WhatsApp, in-app messaging, push notifications, and more. You’ll collaborate closely with our creative, data and product teams to drive results across the customer lifecycle.

Key Responsibilities

• Plan, build, and execute multi-channel marketing campaign to increase customer engagement, retention, and revenue uplift.
• Own thetactical planning and executionof campaigns acrossEmail, SMS, WhatsApp, push notifications, and other owned digital channels.
• Partner with content, design, and product marketing teams to ensure message consistency and relevance.
• Briefing a design team and copywriter.
• Analyse campaign performance using CRM and analytics tools; optimize based on results and customer behaviour.
• Identify and implement customer segmentation strategies to deliver personalized and targeted communications.
• ConductA/B testingon message formats, timing, frequency, and offers to drive continuous improvement.
• Monitor campaign delivery and compliance (especially across SMS and WhatsApp).
• Stay current on best practices and trends in lifecycle marketing, retention strategies, and martech platforms.

Requirements

• 4–6+ years inCRM, lifecycle, or digital campaign management– ideally inaB2C business.
• Strong experience managingmulti-channel campaigns– especiallyEmail,SMS, and WhatsApp. Experience with an App would be an advantage.
• Proficient in CRM or marketing automation platforms.
• Solid analytical skills and experience working with data tools.
• Demonstrated success inretention and upsell campaigns.
• Strong project management skills with attention to detail and executiontimelines.
• Good communicator, with an ability to work cross-functionally with multiplestakeholders in a fast-paced environment.
• A test-and-learn mindset with a bias for action.Graphic design and copywriting skills / experience would be an advantage.