Strategic Partner Marketing Lead — Remote & AI-Driven

HelloKindred; Johannesburg; Remote; ZAR 904,000 - 1,083,000; Full time

Job summary

HelloKindred is a global staffing partner delivering marketing, creative and technology talent. Remote-friendly with potential for hybrid work, the role centers on shaping narratives and driving integrated B2B campaigns with key technology partners.

The Strategic Partner Marketing Manager will orchestrate end-to-end campaigns, align stakeholders, and translate complex transformation propositions into compelling marketing content across regions and partners.

Qualifications

• 7+ years of B2B marketing experience within professional services, technology, cloud, business transformation or similarly complex environments.
• Experience in partner/alliance marketing with strong campaign strategy, integrated marketing, content or demand generation capabilities.
• Demonstrated ability to personally drive campaigns end-to-end, rather than solely coordinating activities or executing centrally developed programs.
• Strong strategic marketing capabilities, including positioning, messaging, content strategy and translating complex propositions into compelling campaigns.
• Ability to operate as both an orchestrator and a doer, comfortable influencing senior stakeholders while remaining hands-on.
• Strong practical understanding of AI and how it can systematically improve marketing workflows, decision-making, measurement and efficiency, beyond basic content generation.

Responsibilities

• Drive the end-to-end development and activation of integrated B2B partner marketing campaigns, from initial strategy and planning through execution, measurement and optimization.
• Shape campaign positioning, narratives, content and messaging in alignment with broader GTM and business priorities.
• Act as both strategist and hands-on marketer, orchestrating stakeholders and resources while actively driving the work forward.
• Collaborate across regional and global marketing teams, strategic technology partners and creative teams to deliver cohesive campaigns.
• Translate complex technology, AI and business transformation propositions into compelling marketing programs and content.
• Manage partner investments and co-funded initiatives, including MDF processes where applicable.
• Use data and insights to continually assess campaign performance, demonstrate impact and identify opportunities for improvement.
• Apply AI meaningfully within day-to-day marketing workflows to improve research, insights, campaign development, reporting, measurement and operational efficiency.
• Experiment with new AI-enabled approaches and help identify opportunities to scale successful ways of working across campaigns and partners.

Skills

B2B marketing

Campaign strategy

Integrated marketing

Demand generation

Stakeholder management

AI in marketing

Job description

HelloKindred is a global staffing partner delivering marketing, creative and technology talent. Remote-friendly with potential for hybrid work, the role centers on shaping narratives and driving integrated B2B campaigns with key technology partners.

The Strategic Partner Marketing Manager will orchestrate end-to-end campaigns, align stakeholders, and translate complex transformation propositions into compelling marketing content across regions and partners.