Strategic Digital Marketing & Campaigns Manager

Be Different; Midrand; On-site; ZAR 480,000 - 640,000; Full time

Job summary

Be Different is seeking a Marketing Manager to lead digital marketing and paid media initiatives from Midrand, South Africa. You will plan, execute and optimize campaigns across Google, Meta, LinkedIn and YouTube, while managing budgets, ROI and reporting.

The role requires a marketing degree and 3–5 years’ management experience. You will coordinate campaigns with creative, PR, activation teams and sponsorships, ensuring brand consistency and timely delivery across channels.

Qualifications

• Degree in Marketing (must have)
• 3–5 years’ experience as Marketing Manager
• Strong digital marketing proficiency and leadership

Responsibilities

• Plan, execute and optimize paid digital campaigns across Google, Meta, LinkedIn, YouTube and other platforms
• Monitor campaign performance, budgets and ROI across all paid and digital activity
• Oversee SEO, website content updates and digital campaign landing pages
• Manage digital reporting and analytics dashboards
• Utilize CRM and marketing systems
• Campaigns delivered within budgets and timelines
• Monthly reporting with actionable insights and optimization recommendations
• Website and campaign content updates with accuracy and timeliness
• Ensure systems and processes are followed
• Develop and coordinate integrated marketing campaigns aligned to business objectives
• Coordinate creative, digital, social, PR and activation deliverables
• Maintain brand consistency across touchpoints
• Conduct post-campaign reporting and performance reviews
• Coordinate sponsorship deliverables and activation plans
• Plan and oversee brand activations and partner engagements
• Liaise with sponsors, venues, agencies and production teams
• Ensure on-site branding and activation standards
• Assist with competitions and promotional campaigns
• Oversee content calendars and social media scheduling
• Coordinate graphics, videos, copy and promotional content
• Collaborate with designers, agencies and freelancers
• Monitor trends and audience engagement
• Ensure content aligns with brand standards
• Support marketing across broader group initiatives
• Maintain brand assets and campaign documentation
• Create and manage monthly guard books and weekly status reports
• Distribute detailed contact reports and marketing outputs
• Distribute weekly marketing status reports
• Ensure stakeholders receive reports on time

Skills

Ad Management

Social Media Tools

Campaign Planning and Execution

Paid Media

Performance Marketing

Project Management

Stakeholder Management

Education

Degree in Marketing

Job description

Be Different is seeking a Marketing Manager to lead digital marketing and paid media initiatives from Midrand, South Africa. You will plan, execute and optimize campaigns across Google, Meta, LinkedIn and YouTube, while managing budgets, ROI and reporting.

The role requires a marketing degree and 3–5 years’ management experience. You will coordinate campaigns with creative, PR, activation teams and sponsorships, ensuring brand consistency and timely delivery across channels.