Strategic Content Architect for AI-Driven Growth

Neptune; Cape Town; On-site; ZAR 480,000 - 720,000; Full time

Job summary

Yoyo in South Africa is seeking a sharp content strategist to own our content engine end to end. The core is strategic thinking: deciding how Yoyo wins AEO and GEO, what content earns authority and citations, and how partnerships and publications move the buyer journey. You’ll set direction and own outcomes—freelancers can scale execution under your guidance.

This is a high-ownership role reporting directly to the Head of Marketing, with real room to grow as the function scales.

Qualifications

• Strategic thinker with strong content strategy knowledge.
• Able to coordinate freelance writers to scale execution.

Responsibilities

• Own the content engine end to end.
• Define how to win AEO and GEO with authoritative content.
• Lead partnerships and publications to move the buyer journey.

Job description

Yoyo in South Africa is seeking a sharp content strategist to own our content engine end to end. The core is strategic thinking: deciding how Yoyo wins AEO and GEO, what content earns authority and citations, and how partnerships and publications move the buyer journey. You’ll set direction and own outcomes—freelancers can scale execution under your guidance.

This is a high-ownership role reporting directly to the Head of Marketing, with real room to grow as the function scales.