Strategic ABM Programs Lead – Global Campaigns & Insights

NTT DATA, Inc.; Johannesburg; Hybrid; ZAR 700,000 - 1,000,000; Full time

Job summary

NTT DATA in Johannesburg seeks an Account Based Marketing (ABM) Specialist to support the creation and execution of targeted marketing strategies for key accounts, combining strategic thinking, creativity and data-driven approaches to drive revenue growth.

You will collaborate with Sales, Marketing and Product to design personalized ABM campaigns, craft messages, and engage through email, social channels and events, while measuring success with defined metrics and continuously optimizing

Qualifications

• Bachelor's degree or equivalent in marketing, business, communications, or related field.
• Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.

Responsibilities

• Supports identification of high-value target accounts based on business objectives.
• Collaborates with Sales, Marketing, and Product to design customized ABM campaigns.
• Creates personalized content and experiences for target accounts.
• Engages with decision-makers through email, social media, events, and other channels.
• Defines success metrics and analyzes campaign performance to drive improvements.

Skills

ABM strategy

CRM proficiency

Multi-channel engagement

Data analytics

Cross-functional collaboration

Education

Bachelor's degree in marketing

Tools

CRM systems

Marketing automation

Job description

NTT DATA in Johannesburg seeks an Account Based Marketing (ABM) Specialist to support the creation and execution of targeted marketing strategies for key accounts, combining strategic thinking, creativity and data-driven approaches to drive revenue growth.

You will collaborate with Sales, Marketing and Product to design personalized ABM campaigns, craft messages, and engage through email, social channels and events, while measuring success with defined metrics and continuously optimizing