Strategic ABM Campaign Architect

NTT America, Inc.; Johannesburg; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

NTT DATA is seeking an Account Based Marketing Specialist to lead targeted marketing strategies for key accounts. You will combine strategic thinking, creativity and data-driven insights to connect with high-potential accounts and drive revenue.

You will collaborate with Sales, Marketing and Product, design personalized ABM campaigns, and track performance to continuously optimize results across channels.

Qualifications

• Bachelor's degree or equivalent in marketing, business, communications, or related field.
• Certifications in ABM or digital marketing can provide a competitive advantage.

Responsibilities

• Identify high-value target accounts aligned with business objectives.
• Research needs, pain points, and goals of key accounts.
• Collaborate with Sales, Marketing and Product to design ABM campaigns.
• Create personalized content and messaging for target accounts.
• Engage decision-makers through email, social media, and events.
• Define success metrics and monitor pipeline growth and deal acceleration.

Skills

Customer-centric focus

Multi-channel data

Influence for results

Teamwork

Communication skills

Stakeholder management

Program management

Matrix environment

Education

Bachelor's degree in marketing, business, or related field

Tools

CRM systems

Marketing automation tools

Job description

NTT DATA is seeking an Account Based Marketing Specialist to lead targeted marketing strategies for key accounts. You will combine strategic thinking, creativity and data-driven insights to connect with high-potential accounts and drive revenue.

You will collaborate with Sales, Marketing and Product, design personalized ABM campaigns, and track performance to continuously optimize results across channels.