Sports Marketing Manager

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Performance-based bonuses

Medical, dental & vision insurance

Generous vacation & holidays

Professional growth opportunities

Job summary

Placements24 is seeking a creative and strategic Sports Marketing Manager to lead multi-channel campaigns for athletes, teams and brands in Gauteng and beyond. You will drive brand awareness, engagement, and revenue through integrated marketing initiatives.

The role requires a deep understanding of the sports industry, digital marketing tools, and the ability to connect with diverse audiences in Vereeniging. A strong, fast-paced, team-focused environment is expected.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 5+ years in sports marketing, brand management, or advertising.
• Proven multi-channel campaign experience.
• Strong digital marketing, social media, and analytics proficiency.
• Excellent written and verbal communication, detail-oriented.

Responsibilities

• Develop and implement marketing strategies for athletes, teams, and brands.
• Manage social media presence, content, and digital ads across platforms.
• Build relationships with媒体 outlets, sponsors, and influencers.
• Analyze trends and ROI to optimize campaigns.
• Organize events, product launches, and activations; support sales collateral.

Skills

Sports marketing

Digital marketing

Social media

Analytics

Communication

Education

Bachelor’s degree in Marketing/Communications/Business Administration

Tools

Analytics tools

Job description

About the Role

Our client, a dynamic sports management agency operating across Gauteng, is seeking a creative and strategic Sports Marketing Manager. This role is instrumental in developing and executing innovative marketing campaigns for athletes, teams, and sports brands. You will be responsible for building brand awareness, driving engagement, and increasing revenue through integrated marketing strategies. The ideal candidate possesses a strong understanding of the sports industry, digital marketing, and a proven ability to connect with diverse audiences in the competitive landscape of Vereeniging and beyond.

Key Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns for clients and sponsored events.
• Manage social media presence, content creation, and digital advertising initiatives across various platforms.
• Cultivate and maintain strong relationships with media outlets, sponsors, and key industry influencers.
• Analyze market trends, campaign performance, and ROI to optimize marketing efforts.
• Organize and manage promotional events, product launches, and client activation programs.
• Collaborate with sales teams to develop collateral and support lead generation efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of experience in sports marketing, brand management, or advertising.
• Proven success in developing and executing multi-channel marketing campaigns.
• Strong understanding of digital marketing tools, social media platforms, and analytics.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Demonstrated ability to work effectively in a fast-paced, team-oriented environment.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive medical, dental, and vision insurance.
• Generous vacation policy and paid holidays.
• Opportunities for professional growth and development in the sports marketing field.
• Engaging and collaborative work culture in Vereeniging.