Sports Marketing Manager

Placements24; Midrand; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Bonuses based on performance

Professional development opportunities

Exposure to major sporting events

Collaborative team environment

Job summary

Placements24 is seeking an enthusiastic Sports Marketing Manager to lead marketing strategies for sports brands and events in Midrand, South Africa. You will drive brand visibility, engagement with athletes, clubs, and partners, and foster active participation in sports initiatives.

The role covers digital and traditional campaigns, social media management, partnerships with media and influencers, and event activations across Gauteng.

Qualifications

• Bachelor's degree in Marketing, Sports Management, Business Administration, or related field.
• 3-5 years of experience in sports marketing, event management, or brand management.
• Proven track record in developing and executing marketing campaigns across digital and traditional channels.
• Strong understanding of the South African leisure and sports market and consumer behavior.
• Excellent communication, negotiation, and interpersonal skills.

Responsibilities

• Develop and implement comprehensive marketing plans to promote sporting events and brand initiatives.
• Manage social media channels and content to foster community interaction.
• Collaborate with media partners and influencers to secure positive press coverage.
• Analyze market trends and campaign data to optimize strategies.
• Organize promotional activities, sponsorships, and activations within Gauteng.
• Build relationships with sports clubs and federations to expand opportunities.

Skills

Sports marketing

Event management

Brand management

Social media marketing

Industry knowledge

Education

Bachelor's degree in Marketing or related field

Tools

Social media management tools

Analytics platforms

Job description

About the Role

Our client is seeking an enthusiastic and results-driven Sports Marketing Manager to join their dynamic team in Midrand . This role is crucial for developing and executing innovative marketing strategies that enhance brand visibility and engagement within the vibrant South African sports landscape. You will be instrumental in connecting with sports enthusiasts, athletes, and organizations to foster brand loyalty and drive participation in various sporting events and initiatives. This is a fantastic opportunity for a passionate marketer to make a significant impact in the Leisure & Sports sector, contributing to the growth and success of exciting sports-related projects.

Key Responsibilities

• Develop and implement comprehensive marketing plans and campaigns to promote sporting events and brand initiatives.
• Manage social media channels, create engaging content, and foster community interaction for our sports brands.
• Collaborate with media partners and influencers to secure positive press coverage and enhance brand reach.
• Analyze market trends, competitor activities, and campaign performance data to identify opportunities and optimize strategies.
• Organize and oversee promotional activities, sponsorships, and activation events within the Gauteng region.
• Build and maintain strong relationships with sports clubs, federations, and key stakeholders to expand our network and opportunities.

Requirements

• Bachelor's degree in Marketing, Sports Management, Business Administration, or a related field.
• Proven experience (3-5 years) in sports marketing, event management, or brand management.
• Demonstrated success in developing and executing effective marketing campaigns, both digital and traditional.
• Strong understanding of the South African Leisure & Sports industry and consumer behavior.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in social media marketing tools and analytics platforms.

Benefits

• Competitive annual salary and performance-based bonuses.
• Opportunities for professional development and training in the sports marketing field.
• Exposure to a wide range of exciting sporting events and brand collaborations.
• A dynamic and collaborative work environment with a passionate team.
• Potential for career advancement within the organization.