Specialist: Digital Design Optimisation

1001 Absa Bank; Sandton; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Absa Bank in Sandton seeks a data analytics professional to drive digital performance, optimize customer journeys and improve processes through data-driven insights.

You will build dashboards, monitor KPIs, analyze journeys, identify bottlenecks and automation opportunities, and report benefits to guide decision-making. A Bachelor’s degree and 5+ years of experience are required; Power BI, SQL and Lean Six Sigma are essential.

Qualifications

• Bachelor degree in Engineering, Data Analytics, Information Systems or Business Management.
• Approximately 5+ years of relevant experience in digital analytics or performance management.
• Proficiency in Power BI, SQL and Excel; knowledge of Lean Six Sigma is a plus.

Responsibilities

• Define and monitor digital KPIs; build dashboards and provide actionable insights.
• Analyze digital customer journeys; identify friction points and conversion opportunities.
• Identify process inefficiencies and automation opportunities using Lean Six Sigma.
• Validate data quality and establish measurement frameworks for digital channels.
• Analyze customer behavior to improve self-service and engagement.
• Conduct root cause analysis and support continuous improvement initiatives.
• Measure benefits and report on performance improvements and costs.

Skills

Power BI

SQL

Excel

Digital analytics

Lean Six Sigma

Process engineering

Customer journey

Stakeholder management

Analytical

Education

Bachelor's degree

Tools

Power BI

SQL

Excel

Job description

Empowering Africa’s tomorrow, together…one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group. Belonging at Absa Absa is committed to creating an inclusive workplace where everyone can thrive. We are an equal opportunity employer and welcome applications from suitably qualified individuals from diverse backgrounds. In support of our Diversity, Equity, Inclusion and Belonging (DEIB) commitments and Employment Equity objectives, preference may be given to candidates from underrepresented designated groups, including persons with disabilities. We encourage applicants who may require reasonable accommodation during the recruitment process to let us know so that appropriate support can be provided.

Job Summary

To drive digital performance, operational efficiency and customer experience improvements through data analytics, customer journey optimisation and continuous process improvement. The role translates performance data into actionable insights to improve digital adoption, conversion rates, process efficiency and measurable business outcomes.

Key Responsibilities

• Digital Performance Management: Define and monitor digital KPIs, develop dashboards and provide actionable performance insights.
• Customer Journey Optimisation: Analyse digital customer journeys, identify friction points, abandonment trends and conversion improvement opportunities.
• Process Efficiency and Optimisation: Identify operational inefficiencies, process bottlenecks and automation opportunities using Lean Six Sigma and process improvement methodologies.
• Digital Analytics and Attribution: Validate data quality, establish measurement frameworks and track digital channels' contributions to business performance.
• Digital Adoption and Conversion: Analyse customer behaviour, improve digital engagement and identify opportunities to increase self-service utilisation.
• Continuous Improvement: Conduct root cause analysis, recommend optimisation initiatives and support the implementation of performance improvements.
• Benefits Realisation: Measure and report the impact of optimisation initiatives on customer experience, productivity, operational costs and business value.
• Performance Governance: Facilitate performance reviews, maintain reporting standards and support data-driven decision-making.

Key Deliverables

• Digital performance dashboards and KPI scorecards.
• Customer journey and conversion analysis.
• Process efficiency assessments and optimisation recommendations.
• Digital attribution and data quality reports.
• Prioritised continuous improvement initiatives.
• Benefits realisation and performance improvement reports.

Required Skills and Experience

• Relevant qualification in Engineering, Data Analytics, Information Systems or Business Management.
• Approximately 5+ years of relevant experience in digital analytics, process optimisation or performance management.
• Proficiency in Power BI, SQL, Excel and digital analytics tools.
• Knowledge of Lean Six Sigma, process engineering and customer journey analytics.
• Strong analytical, problem-solving and stakeholder management capabilities.

Expected Business Outcomes

• Increased digital adoption and conversion.
• Reduced customer journey friction and abandonment.
• Improved operational efficiency and turnaround times.
• Enhanced accuracy of digital performance reporting.
• Reduced operational costs and measurable business benefits.

Education

Bachelor`s Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (Required)

At Absa, our story is not a single narrative. It’s thousands of individual journeys unfolding across Africa and beyond. From colleagues serving customers in local communities to teams shaping financial solutions across borders, Absa is built on people who bring their lived experiences, ambitions and perspectives into the workplace every day. Whether you’re starting your career, a seasoned leader or somewhere in between, your contribution is seen, valued and connected to something bigger. Our presence across Africa – which spans personal and business banking, corporate and investment banking, wealth and investment management, and insurance – exists because of the people who show up in their roles with purpose. Across Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania, Uganda and Zambia, our colleagues are shaping what Absa becomes in each market. Beyond the continent, teams in global offices and a technology hub support and extend the stories that prove that African talent can lead, influence and innovate on the global stage. At Absa, your story matters because progress is driven by human experience, not hierarchy. When people are enabled to bring their whole selves to work, they don’t just build careers. They help shape the future of Africa’s financial services landscape.