Social Performance Specialist

Dentsu Aegis Network Ltd.; Sandton; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Amplifi in Sandton, South Africa, is seeking a Senior Paid Social Campaign Manager to lead planning, execution, optimization, and reporting for major platforms. You will translate goals into effective activation strategies, manage budgets, and drive growth with data‑driven decisions.

The role demands 3–5 years of mid‑level paid social experience, a strong grasp of major platforms, and the ability to deliver measurable outcomes. This is a permanent, full‑time position based on site in Sandton.

Qualifications

• 3–5 years experience in paid social campaigns.
• Strong understanding of Meta, TikTok, LinkedIn, X and other social ad platforms.
• Analytical mindset with ability to optimize campaigns using data.

Responsibilities

• Develop and own paid social strategies aligned to client and business objectives.
• Identify audience, creative, platform, and measurement opportunities to drive growth.
• Translate marketing goals into effective paid social media plans and activation strategies.
• Stay informed on platform developments, emerging trends, and industry best practices.
• Provide strategic recommendations based on market insights, competitor activity, and campaign performance.
• Lead the setup, execution, and management of paid social campaigns across multiple platforms.
• Manage campaign budgets and pacing to ensure efficient spend allocation.
• Develop and implement audience targeting, retargeting, and customer acquisition strategies.
• Monitor campaign performance daily and implement data‑driven optimizations.
• Produce insightful weekly, monthly, and quarterly performance reports.

Job description

The Senior Paid Social Campaign Manager is responsible for leading the strategic planning, execution, optimization, and reporting of paid social media campaigns across key social platforms. This role combines hands‑on platform expertise with commercial thinking, ensuring campaigns deliver measurable business outcomes while driving innovation, best practice, and operational excellence.

Key responsibilities

• Develop and own paid social strategies aligned to client and business objectives.
• Identify audience, creative, platform, and measurement opportunities to drive growth.
• Translate marketing goals into effective paid social media plans and activation strategies.
• Stay informed on platform developments, emerging trends, and industry best practices.
• Provide strategic recommendations based on market insights, competitor activity, and campaign performance.
• Lead the setup, execution, and management of paid social campaigns across: Meta (Facebook & Instagram) TikTok Ads LinkedIn Ads X (Twitter) Ads Pinterest Ads Snapchat Ads Other emerging social platforms.
• Manage campaign budgets and pacing to ensure efficient spend allocation.
• Develop and implement audience targeting, retargeting, and customer acquisition strategies.
• Ensure campaigns are launched accurately and according to agreed timelines.
• Monitor campaign performance daily and implement data‑driven optimizations.
• Continuously improve campaign performance across key metrics including: CPA, CPL, CPC, CPM, CTR, ROAS, Conversion Rate, Revenue Growth.
• Conduct testing around: Creative formats, Messaging, Audiences, Placements, Bidding strategies, Landing pages.
• Identify opportunities for scale while maintaining performance efficiency.
• Produce insightful weekly, monthly, and quarterly performance reports.
• Translate data into actionable recommendations for stakeholders and clients.
• Present campaign results, learnings, and growth opportunities.
• Create performance forecasts and budget recommendations.
• Build and maintain reporting dashboards where required.

Client Service

• 10% Day to Day management, relationship and financial health of the account needs to be managed.
• Managing media brand expectations.
• Deadline and Project management.
• Strategy guidance and input in order to drive the business objectives.
• Attending status /other meetings with media brands.
• Attend key client meetings.
• Uphold a positive working culture.
• Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu.

Commercial and service ownership

• 10% Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery.
• Manage overspend and underspend – Track monthly across all clients.
• Budget trackers to be updated on a daily basis.

Experience: 3-5 Years: Mid

Location: Sandton

Brand: Amplifi

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us

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