Social Performance Specialist

dentsu; Sandton; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Dentsu Amplifi in Sandton is seeking a Senior Paid Social Campaign Manager to lead strategic planning, execution, optimization, and reporting of paid social programs across multiple platforms.

You will translate business goals into scalable campaigns, manage budgets, monitor performance daily, and provide data-driven recommendations to clients and internal teams.

Collaborating with cross-functional teams, you will stay ahead of platform trends and ensure campaigns deliver measurable ROAS.

Qualifications

• 3–5 years of mid-level paid social experience.
• Experience managing campaigns across multiple platforms.
• Strong analytical and data-driven optimization skills.
• Ability to translate business goals into paid social plans.

Responsibilities

• Develop and own paid social strategies aligned to client and business objectives.
• Identify opportunities across audience, creative, platform, and measurement to drive growth.
• Translate marketing goals into effective paid social plans and activation strategies.
• Lead the setup, execution, and management of paid social campaigns across multiple platforms.
• Monitor campaign performance daily and implement data-driven optimizations.
• Produce weekly, monthly, and quarterly performance reports.

Skills

Paid social strategy

Campaign optimization

Budget management

Audience targeting

Reporting & insights

Cross-platform advertising

Stakeholder communication

Tools

Meta Ads

TikTok Ads

LinkedIn Ads

X Ads

Pinterest Ads

Snapchat Ads

Job description

The Senior Paid Social Campaign Manager is responsible for leading the strategic planning, execution, optimization, and reporting of paid social media campaigns across key social platforms. This role combines hands‑on platform expertise with commercial thinking, ensuring campaigns deliver measurable business outcomes while driving innovation, best practice, and operational excellence.

Job Description:

Key responsibilities:

• Develop and own paid social strategies aligned to client and business objectives.
• Identify audience, creative, platform, and measurement opportunities to drive growth.
• Translate marketing goals into effective paid social media plans and activation strategies.
• Stay informed on platform developments, emerging trends, and industry best practices.
• Provide strategic recommendations based on market insights, competitor activity, and campaign performance.
• Lead the setup, execution, and management of paid social campaigns across:
• Meta (Facebook & Instagram)
• TikTok Ads
• LinkedIn Ads
• X (Twitter) Ads
• Pinterest Ads
• Snapchat Ads
• Other emerging social platforms
• Manage campaign budgets and pacing to ensure efficient spend allocation.
• Develop and implement audience targeting, retargeting, and customer acquisition strategies.
• Ensure campaigns are launched accurately and according to agreed timelines.
• Monitor campaign performance daily and implement data‑driven optimizations.
• Continuously improve campaign performance across key metrics including: CPA, CPL, CPC, CPM, CTR, ROAS, Conversion Rate, Revenue Growth
• Conduct testing around: Creative formats, Messaging, Audiences, Placements, Bidding strategies, Landing pages
• Identify opportunities for scale while maintaining performance efficiency.
• Produce insightful weekly, monthly, and quarterly performance reports.
• Translate data into actionable recommendations for stakeholders and clients.
• Present campaign results, learnings, and growth opportunities.
• Create performance forecasts and budget recommendations.
• Build and maintain reporting dashboards where required.

Client Service 10%

• Day to Day management, relationship and financial health of the account needs to be managed.
• Managing media brand expectations.
• Deadline and Project management
• Strategy guidance and input in order to drive the business objectives.
• Attending status /other meetings with media brands.
• Attend key client meetings
• Uphold a positive working culture.
• Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu.

Commercial and service ownership 10%

• Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery
• Manage overspend and underspend – Track monthly across all clients
• Budget trackers to be updated on a daily basis

Experience:

• 3-5 Years: Mid

Location:

• Sandton

Brand:

• Amplifi

Time Type:

• Full time

Contract Type:

• Permanent