Mid Social Media Manager

Publicisgroupe; Cape Town; On-site; ZAR 400,000 - 600,000; Full time

Benefits offered by this job

Dynamic, collaborative environment

Opportunities for training and development

Culture of creativity and innovation

Job summary

Publicisgroupe is looking for a Mid-weight Social Media Manager for its Digitas team based in Cape Town or Johannesburg. This role involves developing and implementing social media strategies for various client brands, ensuring high-quality campaign execution, and managing relationships with clients.

The ideal candidate will have 4-6 years in social media management, a strong understanding of audience engagement, and experience with social media tools like Emplifi and Sprinklr. Join a collaborative environment that values creativity and innovative solutions.

Qualifications

• 4–6 years of experience in social media management or digital marketing.
• Experience managing multiple social media accounts across various industries.
• Comfortable collaborating across teams and with clients.

Responsibilities

• Develop and implement social media strategies across multiple brands.
• Manage day-to-day social media activity across various platforms.
• Produce campaign reporting with strategic insights.

Skills

Social media management

Digital marketing

Project management

Content strategy

Strong communication skills

Analytical thinking

Tools

Emplifi

Sprinklr

Meta Business Suite

TikTok Ads Manager

Job description

Mid-weight Social Media Manager – Digitas / Commerce Capability – Cape Town/Johannesburg

Reporting into the Digitas Strategy Director.

This role requires a strategically minded, digitally fluent and commercially aware Mid-weight Social Media Manager who champions modern connected social experiences across brands.

Responsibilities

• Develop and implement social media strategies across multiple client brands.
• Manage the day-to-day delivery of social media activity across multiple platforms, including Meta, TikTok, LinkedIn, X, and emerging platforms.
• Build and maintain content calendars in collaboration with strategy, creative and client service teams.
• Collaborate with creative, strategy, data and client service teams to deliver integrated campaigns.
• Monitor platform performance and translate reporting into actionable recommendations and optimisation opportunities.
• Produce monthly, quarterly and campaign reporting with clear strategic insights and recommendations.
• Identify cultural moments, platform trends and emerging opportunities that can create value for client brands.
• Support campaign implementation from planning to execution, ensuring work is delivered on time and to a high standard.
• Maintain excellent relationships with clients through proactive communication and strategic thinking.
• Support and mentor junior Social Media Managers and Community Managers, providing guidance, quality assurance and coaching.
• Work closely with Community Managers to ensure consistent brand tone of voice, response quality and community engagement best practice.
• Contribute to social listening, competitor analysis and audience insights to inform strategic recommendations.
• Leverage AI and emerging technologies responsibly to improve workflow efficiency, reporting, content planning and strategic exploration.
• Form collaborative relationships across agency capabilities, partner teams and third parties where required.

Qualifications

• 4–6 years of experience in social media management, digital marketing or integrated communications.
• Previous agency experience preferred.
• Experience managing multiple social media accounts across a range of industries.
• Strong understanding of platform behaviour, content strategy, audience engagement and social media best practice.
• Experience developing content calendars, social media strategies and integrated campaign plans.
• Strong understanding of social media reporting, platform analytics and performance optimisation.
• Experience using social media management and reporting platforms such as Emplifi, Sprinklr, Meta Business Suite, TikTok Ads Manager or similar.
• Community management experience is highly advantageous.
• Excellent project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Strong written and verbal communication skills; confident presenting recommendations to internal stakeholders and clients.
• Excellent copy review and quality assurance skills.
• Comfortable collaborating across strategy, creative, client service and data teams.
• Natural curiosity about culture, consumer behaviour, digital trends and emerging social platforms.
• Strong analytical thinking with the ability to interpret data and translate insights into recommendations.
• Familiarity with generative AI tools is advantageous.

Benefits

• A dynamic, collaborative environment within a global network.
• Opportunities to work on leading brands and innovative commerce solutions.
• Access to training and development across data, tech, and strategy.
• A culture of fearless, inventive, and generous unicorns.

Digitas is an equal opportunity employer and prohibits any forms of discrimination or harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan.