Social Paid Media Specialist

Wetpaint Advertising; Randburg; On-site; ZAR 480,000 - 720,000; Full time

Job summary

Wetpaint Advertising is seeking a Social Paid Media Specialist to plan, execute, and optimise paid media campaigns across platforms including Meta, TikTok, and LinkedIn. You will partner with marketing and content teams to ensure campaigns align with business goals and ROI targets.

The role requires a data-driven mindset, strong analytics, and experience with A/B testing to drive conversions and scale campaigns successfully.

Qualifications

• Minimum of three years of experience in paid media management or digital advertising.
• Proficiency in platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Ads, etc.
• Experience with A/B testing and conversion rate optimisation.
• Familiarity with marketing analytics tools such as Google Analytics.
• Certifications in relevant platforms (e.g., Meta Blueprint) are a plus.

Responsibilities

• Develop and execute paid media strategies across platforms like TikTok, X, Meta, and more.
• Collaborate with marketing and content teams to align campaigns with objectives and messaging.
• Conduct keyword research, ad copy creation, and landing page optimization to improve performance.
• Set up, monitor, and optimise campaigns to meet performance goals.
• Analyse campaign data to identify trends, insights, and optimization opportunities.
• Manage budgets, bidding strategies, and targeting to maximise ROI.
• Stay updated on industry trends and platform changes to apply best practices.
• Collaborate with designers and copywriters to create engaging ad creatives.
• Implement A/B testing strategies to improve ad performance and conversion rates.
• Provide regular performance reports and insights to stakeholders.
• Stay current with emerging paid media trends and technologies.

Skills

Analytical mindset

Data-driven decisions

Campaign management

Multitasking

Communication skills

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads

Google Analytics

Job description

The Social Paid Media Specialist will be responsible for planning, executing, and optimising paid media campaigns across various social platforms. You will work closely with cross-functional teams to ensure campaigns align with business goals, deliver strong ROI, and reach the right audience at the right time.

Responsibilities:

• Develop and execute comprehensive paid media strategies across platforms such as Tik Tok, X, Meta, and more.
• Collaborate with the marketing and content teams to align paid campaigns with overall marketing objectives and messaging.
• Conduct keyword research, ad copy creation, and landing page optimization to drive campaign effectiveness.
• Set up, monitor, and optimise paid media campaigns to ensure they meet performance goals.
• Analyse campaign data to identify trends, insights, and opportunities for optimization.
• Manage budgets, bidding strategies, and targeting to maximise campaign ROI.
• Stay updated on industry trends and platform changes to implement best practices.
• Collaborate with designers and copywriters to create engaging ad creatives.
• Implement A/B testing strategies to improve ad performance and conversion rates.
• Provide regular performance reports and insights to stakeholders.
• Stay current with emerging paid media trends and technologies.

Qualifications:

• Minimum of three years of experience in paid media management or digital advertising.
• Proficiency in platforms such as Meta Ads Manager, TikTok Ads manager, LinkedIn Ads, etc.
• Strong understanding of paid media strategies, tactics, and optimization techniques.
• Analytical mindset with the ability to interpret campaign data and make data-driven decisions.
• Strong attention to detail and organisational skills.
• Experience with A/B testing and conversion rate optimisation.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Certifications in relevant platforms (e.g., Meta Blueprint certification) are a plus.
• Familiarity with marketing analytics tools such as Google Analytics.

If you're a results-oriented and analytical professional with a passion for driving impactful paid media campaigns, we encourage you to apply for the role of Social Paid Media Specialist.