Senior Social Media Manager

Placements24; Polokwane; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Fully remote work arrangement

Professional development budget

Performance bonuses

Job summary

Placements24 is seeking a strategic Senior Social Media Manager to lead our social media initiatives with a fully remote role tied to Polokwane operations. You will develop and execute innovative strategies to boost brand visibility, drive engagement, and cultivate a vibrant online community.

The role requires deep knowledge of trends, platform best practices, and analytics to measure success. You will guide content creation, manage paid campaigns, and represents the brand voice across platforms.

Qualifications

• Bachelor's degree in marketing, communications or related field.
• Minimum 5 years’ experience in social media management with proven community growth.
• Strong knowledge of major platforms, ads capabilities, and algorithms.
• Proficient with social media management tools and analytics platforms.

Responsibilities

• Develop and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter).
• Create, curate and schedule platform-specific content (text, images, video, stories).
• Monitor channels for trends, engage followers, respond to inquiries.
• Plan and execute paid social campaigns, optimize for audiences, budget, performance.
• Analyze metrics, generate reports, provide insights for strategy.
• Stay updated on platform changes to maintain competitive edge.

Skills

Social media strategy

Content creation

Copywriting

Analytics & reporting

Education

Bachelor's degree in Marketing/Communications/Public Relations

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is looking for a strategic and creative Senior Social Media Manager to lead their social media initiatives, operating in a fully remote capacity, with a connection to their Polokwane -based operations. You will be responsible for developing and executing innovative social media strategies that enhance brand visibility, drive engagement, and foster a strong online community. This role requires a deep understanding of current social media trends, platform best practices, and analytics to measure campaign success. As a senior member, you will guide content creation, manage paid social campaigns, and serve as the voice of the brand online.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and platform-specific content, including text, images, video, and stories.
• Monitor social media channels for trends, conversations, and user-generated content, engaging with followers and responding to inquiries.
• Plan and execute paid social media advertising campaigns, optimizing for target audiences, budget, and performance goals.
• Analyze social media performance metrics, generate reports, and provide insights to inform future strategy and content.
• Stay current with social media algorithm changes, emerging platforms, and best practices to ensure a competitive edge.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in social media management, with a proven track record of growing engaged communities.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong copywriting and editing skills with an ability to adapt brand voice to different platforms.
• Excellent analytical skills and the ability to translate data into actionable strategies.

Benefits

• Highly competitive annual salary and performance bonuses.
• Fully remote work arrangement offering maximum flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development and online courses.
• Opportunity to work with a forward-thinking team and shape the brand's online presence.