Social Media Manager

Initiate; Cape Town; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Initiate in Cape Town is seeking a Social Media Manager to own the social media presence, content strategy and online community for a growing iGaming business. You will create platform-specific content, manage the social calendar and campaigns, grow reach and engagement, and respond to player feedback while upholding responsible gambling standards.

This role collaborates with Marketing, CRM, Creative and Operations to align social activity with commercial campaigns and report on reach,

Qualifications

• 3+ years of experience in social media management, ideally in iGaming, sports betting, gaming or fintech
• Strong copywriting and communication skills
• Experience creating or managing short-form video and social-first content
• Strong understanding of social media analytics and performance reporting
• Commercially minded with understanding of how social contributes to acquisition, engagement and retention
• Knowledge of responsible gambling and compliance requirements advantageous

Responsibilities

• Develop and execute the social media strategy across relevant platforms
• Create engaging, platform-specific content that drives reach, engagement and brand awareness; manage the social calendar, campaigns and day-to-day publishing
• Develop creative concepts across static, video, reels, stories and other social formats
• Build and manage an engaged online community, responding to comments, questions and player feedback
• Monitor social conversations, trends and competitor activity within the iGaming and sports betting space
• Work with Marketing, CRM, Creative and Operations to align social activity with wider campaigns
• Support promotional campaigns, launches, events and key brand initiatives
• Track social media performance and use insights to improve content and engagement
• Monitor and report on reach, engagement, follower growth, traffic and conversions
• Ensure content adheres to iGaming advertising, responsible gambling and regulatory requirements
• Identify emerging social trends to keep the brand relevant and competitive

Skills

Social media management

Content creation

Community building

Copywriting

Analytics & reporting

Brand awareness

Video short-form content

iGaming knowledge

Job description

We're looking for a Social Media Manager to join a growing iGaming business and take ownership of its social media presence, content strategy and online community.

This is an exciting opportunity for a creative, commercially minded social media professional who understands how to build engagement, brand awareness and player communities in a fast-paced digital environment.

What You'll Do:

• Develop and execute the social media strategy across relevant platforms
• Create engaging, platform-specific content that drives reach, engagement and brand awareness
  Manage the social media calendar, campaigns and day-to-day publishing
• Develop creative concepts across static, video, reels, stories and other social formats
• Build and manage an engaged online community, responding to comments, questions and player feedback
• Monitor social conversations, trends and competitor activity within the iGaming and sports betting space
• Work closely with Marketing, CRM, Creative and Operations teams to align social activity with wider commercial campaigns
• Support promotional campaigns, launches, sporting events and key brand initiatives
• Track social media performance and use insights to continuously improve content and engagement
• Monitor and report on key metrics including reach, engagement, follower growth, traffic and conversions
• Ensure all content adheres to relevant iGaming advertising, responsible gambling and regulatory requirements
  Identify emerging social trends and opportunities to keep the brand relevant and competitive

What We're Looking For:

• 3+ years' experience in social media management, ideally within iGaming, sports betting, gaming, fintech or another fast-paced digital industry
• Strong understanding of major social platforms and how content performs across each
• Proven ability to develop engaging content and grow online communities
• Strong copywriting and communication skills
• Experience creating or managing short-form video and social-first content
• Strong understanding of social media analytics and performance reporting
• Commercially minded with an understanding of how social media contributes to acquisition, engagement and retention
• Creative, proactive and comfortable working in a fast-moving environment
• Strong attention to detail and excellent organisational skills
• Understanding of responsible gambling and compliance requirements is highly advantageous

The Opportunity

This is a chance to take ownership of the social media function within a growing iGaming business and have a real impact on brand visibility, player engagement and community growth.

If you're a social media professional who understands digital audiences, loves creating content and knows how to make a brand stand out in a competitive iGaming market, we want to hear from you.