Social Media Manager

MindMatch Consulting; Cape Town; On-site; ZAR 240,000 - 360,000; Full time

Job summary

MindMatch Consulting in Cape Town seeks a dynamic Social Media Marketing Specialist to lead strategy, content creation, and campaign execution across platforms. You will analyse performance data, maintain the content calendar, and collaborate with stakeholders to optimise reach and engagement.

The role focuses on Always-on campaigns, CRM-driven initiatives, and data-informed decisions to drive ROI and brand visibility in the South African market.

Qualifications

• National Diploma in Marketing or equivalent qualification.
• Experience in social media marketing and campaign management.
• Ability to analyze performance metrics and report insights.

Responsibilities

• Leading the development and execution of the social media strategy through planning, conceptualisation, and reporting of the social media content.
• Planning and executing the social media content calendar and content creation for Always on social media.
• Using social media to build brand presence and engage audiences across channels.
• Ensure content aligns with promo grids and content calendars.
• Brief Marketing Manager on analytics to understand the audience and drive objectives.
• Develop and implement CRM and digital campaigns in collaboration with internal teams.
• Liaise with clients and suppliers on campaigns, timelines, and approvals.
• Manage data and cost estimates, billing instructions, and trafficking of ad material.
• Provide weekly reporting and post-campaign analysis to optimise ROI.

Skills

Performance Analysis

Client Service

Email Marketing

Planning

Meta Business Suite

Education

National Diploma in Marketing

Or other relevant qualification

Tools

Google Analytics

Google Adwords

Job description

To develop strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in a company.

Qualifications

• National Diploma in Marketing.
• Or other relevant qualification

Competencies and tools

• Performance Analysis.
• Google Analytics.
• Google Adwords.
• Client Service.
• Email Marketing.
• Planning.
• Meta Business Suite.

Key Responsibilities:

• Leading the development and execution of the social media strategy through planning, conceptualisation, and reporting of the social media content.
• Responsible for the planning and execution of the social media content calendar and content creation for Always on social media.
• Responsible for the effective use of social media to build the company.
• Ensure social media content is executed according to the promo grid as well as the content calendar.
• Ensure social media content is in line with the overall business strategy.
• Brief Marketing Manager on advanced analytics needed to gain a deeper understanding of the social media customer and our general target market.
• Use engagement posts to gain additional insight into the customer according to business objectives.
• Ensure the business is kept up to date with new trends, measurement, best practices, benchmarking, and tools, and that these are included in the business plans.
• Continuously improve the Social Media Function by capturing and analysing appropriate social data/metrics, and then acting on the information.
• Managing execution of Social Media and Native campaigns including briefing of the internal team, sign-offs and timely delivery.
• Liaising with clients & suppliers regarding timing plans & approvals, Planning, and structuring campaigns with the internal team.
• Setting up campaign schedules, Formatting, Query handling, Creating cost estimates and billing instructions.
• Managing execution of CRM campaigns including briefing of the internal team, signoffs, and timely delivery.
• Liaising with clients & suppliers regarding timing plans & approvals, Planning, and structuring campaigns with the internal team.
• Setting up campaign schedules, Formatting, cleaning, and sorting data, Query handling, creating cost estimates and billing instructions.
• Assess social media marketing strategies to determine the rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
• Managing the execution of social media campaigns, ensuring the Go live and deliver on the pre-determined OKRs for various departments.
• Optimising campaigns to produce the best results based on decisions derived from weekly reporting.
• Trafficking ad material from clients and creative agencies.
• Reporting on the performance of the campaign, during and post campaign and drawing up insights and a post-campaign analysis.
• Managing execution and performance of digital campaigns including, optimising during the campaign, and reporting post campaign.
• Liaising with clients & suppliers regarding timing plans & approvals and trafficking ad material.
• Managing the execution and performance of digital campaigns including, optimising during the campaign, and reporting post campaign.
• Liaising with clients & suppliers regarding timing plans & approvals, Media planning, and buying and trafficking of ad material.
• Optimising campaigns to produce the best results based on decisions derived from weekly reporting.
• Reporting on the performance of the campaign, during and post campaign and drawing up insights and a post-campaign analysis.
• SMS Marketing.
• Social Media Marketing.
• Social Media Strategies.
• Campaign Evaluation.
• Competitive Analysis.
• Digital Marketing.
• Twitter PPC.
• Microsoft CRM.
• Microsoft Office Suite.
• IBM Watson Campaign Automation.
• SMS Portal-Bulk SMS Service.