Social Media Specialist

FullServe; Alberton; On-site; ZAR 180,000 - 300,000; Full time

Job summary

FullServe is seeking a Social Media Specialist to develop and execute our social media strategy across major platforms. You will craft engaging content, manage campaigns, and monitor engagement to enhance brand presence.

You will collaborate with marketing, HR, and sales to maintain brand consistency and deliver timely content, while staying ahead of trends and using analytics to drive improvements.

Qualifications

• Bachelor's degree in marketing, communications, digital media, or a related field.
• Proven work experience as a Social Media Specialist or similar role.
• Strong understanding of social media platforms, algorithms, and best practices.
• Experience with social media management tools (Hootsuite, Buffer, Meta Business Suite).
• Basic knowledge of graphic design tools (Canva, Adobe Creative Suite).
• Excellent written and verbal communication skills.
• Strong analytical and reporting skills.

Responsibilities

• Develop, implement, and manage social media strategies aligned with business goals.
• Create, curate, and publish engaging content across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
• Monitor, respond to, and engage with followers, comments, and messages in a timely manner.
• Analyze social media performance using analytics tools and provide regular reports with insights and recommendations.
• Plan and execute paid social media campaigns and promotions.
• Stay up to date with the latest social media trends, tools, and best practices.
• Collaborate with internal teams to ensure brand consistency.
• Manage social media calendars and ensure timely delivery of content.
• Handle online reputation management and escalation issues where necessary.
• Support marketing campaigns and company events through social media coverage.

Skills

Written & verbal communication

Analytical reporting

Creativity

Attention to detail

Time management

Teamwork

Problem-solving

Adaptability

Education

Bachelor's degree in marketing, communications, digital media, or related field

Tools

Hootsuite

Buffer

Meta Business Suite

Job description

The Social Media Specialist is responsible for developing, implementing, and managing the company's social media strategy to enhance brand awareness, improve marketing efforts, and drive engagement across all digital platforms.

Key Responsibilities:

• Develop, implement, and manage social media strategies aligned with business goals
• Create, curate, and publish engaging content across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter)
• Monitor, respond to, and engage with followers, comments, and messages in a timely manner
• Analyze social media performance using analytics tools and provide regular reports with insights and recommendations
• Plan and execute paid social media campaigns and promotions
• Stay up to date with the latest social media trends, tools, and best practices
• Collaborate with internal teams (e.g., Marketing, HR, Sales) to ensure brand consistency
• Manage social media calendars and ensure timely delivery of content
• Handle online reputation management and escalation issues where necessary
• Support marketing campaigns and company events through social media coverage
• Bachelor's degree in marketing, Communications, Digital Media, or a related field
• Proven work experience as a Social Media Specialist or similar role
• Strong understanding of social media platforms, algorithms, and best practices
• Experience with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite)
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite)
• Excellent written and verbal communication skills
• Strong analytical and reporting skills
• Creativity and innovation
• Strong attention to detail
• Excellent time management and organizational skills
• Ability to work independently and within a team
• Strong problem-solving skills
• Adaptability in a fast-paced environment

Added Advantage:

• Experience in paid social media advertising
• Knowledge of SEO and digital marketing principles