Social Media Manager

THE SKILLS MINE; Cape Town; On-site; ZAR 350,000 - 480,000; Full time

Job summary

THE SKILLS MINE is seeking a social media marketing professional to lead the development and execution of our social media strategy. You will plan content, manage the content calendar, coordinate campaigns, and ensure activities align with the company’s objectives.

You will analyse performance data, report ROI, and provide customer insights to improve campaigns. Collaboration with clients, suppliers, and internal teams is essential to deliver timely, high‑impact digital experiences.

Qualifications

• National Diploma in Marketing or equivalent.
• Experience in social media marketing and strategy.
• Experience planning, executing, and evaluating campaigns.
• Experience in digital marketing and performance analysis.
• Experience with Google Analytics and Google Ads.
• Experience with Meta Business Suite and Microsoft CRM.
• Knowledge of email marketing and SMS marketing.
• Experience with competitive analysis and reporting.
• Proficiency in Microsoft Office Suite.
• Knowledge of IBM Watson Campaign Automation and SMS Portal is advantageous.

Responsibilities

• Lead development and execution of the social media strategy.
• Plan and manage the social media content calendar, always-on content, promotional content, and engagement posts to strengthen the company and gain customer insights.
• Monitor social media trends, benchmarking, measurement tools, and relevant developments to continuously improve the social media function.
• Manage the execution of social media, native, CRM, and digital campaigns, including briefing internal teams, obtaining sign-offs, coordinating timelines, and ensuring timely delivery.
• Liaise with clients, suppliers, internal teams, and creative agencies regarding campaign planning, approvals, media planning, buying, advertising material, and delivery.
• Manage campaign schedules, formatting, data cleaning, query handling, cost estimates, billing instructions, and advertising material trafficking.
• Assess and optimise social media and digital marketing strategies based on performance data, weekly reporting, ROI, and predetermined OKRs to improve campaign results and support revenue growth.
• Analyse campaign performance and social media metrics, providing insights and post-campaign reports to support decision‑making and improve future campaigns.
• Provide advanced analytics and customer insights to the Marketing Manager to support a deeper understanding of target markets and business objectives.

Skills

Social media marketing

Social media strategy

Campaign planning

Campaign execution

Performance analysis

Google Analytics

Google Ads

Meta Business Suite

Microsoft CRM

Email marketing

SMS marketing

Competitive analysis

Office suite

Education

National Diploma in Marketing

Tools

Google Analytics

Google Ads

Meta Business Suite

Microsoft CRM

Microsoft Office

IBM Watson Campaign Automation

SMS Portal

Job description

Requirements:

• National Diploma in Marketing or another relevant qualification.
• Experience in social media marketing and social media strategy.
• Experience in campaign planning, execution, and evaluation.
• Experience in digital marketing and performance analysis.
• Experience using Google Analytics and Google AdWords.
• Experience using Meta Business Suite and Microsoft CRM.
• Knowledge of email marketing and SMS marketing.
• Experience with competitive analysis and campaign reporting.
• Proficiency in Microsoft Office Suite.
• Knowledge of IBM Watson Campaign Automation and SMS Portal is advantageous.

Responsibilities:

• Lead the development and execution of the social media strategy, including planning, content conceptualisation, reporting, and alignment with the overall business strategy.
• Plan and manage the social media content calendar, always-on content, promotional content, and engagement posts to strengthen the company and gain customer insights.
• Monitor social media trends, best practices, benchmarking, measurement tools, and relevant developments to continuously improve the social media function.
• Manage the execution of social media, native, CRM, and digital campaigns, including briefing internal teams, obtaining sign-offs, coordinating timelines, and ensuring timely delivery.
• Liaise with clients, suppliers, internal teams, and creative agencies regarding campaign planning, approvals, media planning, buying, advertising material, and delivery.
• Manage campaign schedules, formatting, data cleaning, query handling, cost estimates, billing instructions, and advertising material trafficking.
• Assess and optimise social media and digital marketing strategies based on performance data, weekly reporting, ROI, and predetermined OKRs to improve campaign results and support revenue growth.
• Analyse campaign performance and social media metrics, providing insights and post-campaign reports to support decision‑making and improve future campaigns.
• Provide advanced analytics and customer insights to the Marketing Manager to support a deeper understanding of target markets and business objectives.