Social Media Coordinator (Remote Optional)

Placements24; Mtubatuba Local Municipality; A distancia; ZAR 180.000 - 280.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Professional development

Dynamic team environment

Descripción de la vacante

Placements24 in Richards Bay, KwaZulu-Natal, seeks a proactive Social Media Coordinator to craft engaging content, manage posting schedules, and grow online communities for a craft-focused retail brand.

You’ll collaborate with the marketing team, monitor performance, and stay ahead of trends to drive brand awareness and traffic to stores and online channels. A degree in Marketing or Communications is advantageous, and regular office presence is required.

Formación

• Proven experience in social media management or coordination, preferably within a retail or e-commerce environment.
• Demonstrated ability to create engaging visual and written content for social media.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and basic graphic design tools (e.g., Canva, Adobe Spark).
• Excellent written and verbal communication skills.
• Strong understanding of major social media platforms and their respective audiences.
• Ability to interpret social media analytics and generate meaningful reports.
• Organized, detail-oriented, and able to manage multiple tasks effectively.
• A passion for artisanal crafts and a creative mindset.
• Must be able to work from the Richards Bay, KwaZulu-Natal office regularly for collaboration and content creation.
• A degree or diploma in Marketing, Communications, or a related field is an advantage.

Responsabilidades

• Develop and manage a content calendar for all social media platforms, including Instagram, Facebook, and Pinterest.
• Create engaging and visually appealing content, including graphics, photos, and short videos, to showcase products and brand stories.
• Write compelling captions and ensure brand voice consistency across all social media posts.
• Schedule and publish posts across various platforms, optimizing timing for maximum reach and engagement.
• Monitor social media channels for mentions, comments, and messages, responding promptly and professionally.
• Engage with followers and build relationships within the online community.
• Track and analyze social media performance metrics, providing regular reports on key insights and recommendations.
• Collaborate with the marketing team on campaign development and execution.
• Stay updated on the latest social media trends and best practices relevant to the craft and retail industry.
• Identify and engage with potential influencers and brand advocates.

Conocimientos

Social media management

Content creation

Copywriting

Analytics

Graphic design

Communications

Canva

Hootsuite

Buffer

Educación

Degree or diploma in Marketing or Communications

Herramientas

Hootsuite

Buffer

Canva

Adobe Spark

Descripción del empleo

About the Role

Our client, a vibrant retail chain focused on artisanal crafts, is seeking a proactive and creative Social Media Coordinator to manage their online presence. This role is based in Richards Bay, KwaZulu-Natal , and involves active participation in team meetings and collaborative sessions at the office. You will be instrumental in developing and implementing engaging social media strategies across various platforms to enhance brand awareness, drive traffic to their online and physical stores, and foster a strong community of craft enthusiasts. The ideal candidate possesses a keen eye for detail, excellent communication skills, and a passion for storytelling through digital media. You will be responsible for content creation, scheduling, community engagement, and performance monitoring. This position offers a fantastic opportunity to contribute to the growth of a unique brand and connect with a passionate customer base. You will work closely with the marketing manager to align social media efforts with broader marketing campaigns and business objectives. This role requires a dedicated individual who can bring fresh ideas and execute them with enthusiasm in a hands‑on capacity. Your creativity and understanding of social media dynamics will be key to success in this role.

Key Responsibilities

• Develop and manage a content calendar for all social media platforms, including Instagram, Facebook, and Pinterest.
• Create engaging and visually appealing content, including graphics, photos, and short videos, to showcase products and brand stories.
• Write compelling captions and ensure brand voice consistency across all social media posts.
• Schedule and publish posts across various platforms, optimizing timing for maximum reach and engagement.
• Monitor social media channels for mentions, comments, and messages, responding promptly and professionally.
• Engage with followers and build relationships within the online community.
• Track and analyze social media performance metrics, providing regular reports on key insights and recommendations.
• Collaborate with the marketing team on campaign development and execution.
• Stay updated on the latest social media trends and best practices relevant to the craft and retail industry.
• Identify and engage with potential influencers and brand advocates.

Requirements

• Proven experience in social media management or coordination, preferably within a retail or e-commerce environment.
• Demonstrated ability to create engaging visual and written content for social media.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and basic graphic design tools (e.g., Canva, Adobe Spark).
• Excellent written and verbal communication skills.
• Strong understanding of major social media platforms and their respective audiences.
• Ability to interpret social media analytics and generate meaningful reports.
• Organized, detail-oriented, and able to manage multiple tasks effectively.
• A passion for artisanal crafts and a creative mindset.
• Must be able to work from the Richards Bay, KwaZulu-Natal office regularly for collaboration and content creation.
• A degree or diploma in Marketing, Communications, or a related field is an advantage.

Benefits

Our client offers a competitive salary, opportunities for professional development, and a dynamic work environment. You'll be part of a supportive team passionate about art and community. This role provides a chance to make a tangible impact on a growing brand and connect with customers who value unique, handcrafted products. Gain valuable experience in the retail and social media marketing sector within the beautiful coastal region of KwaZulu-Natal.