Social Media & Content Manager

Pro-Match Recruitment; Gqeberha; On-site; ZAR 420,000 - 600,000; Full time

Job summary

Pro-Match Recruitment seeks a skilled Social Media Manager to lead multi-brand strategy and content creation from its Port Elizabeth office. You will plan calendars, craft captions, shoot and edit short-form video, and coordinate with designers to maintain brand consistency across Instagram, Facebook, TikTok and LinkedIn.

The role requires 3+ years in social media management, strong copywriting, and experience with AI customer response systems.

Qualifications

• Matric with a diploma, degree, or recognised qualification in Marketing, Communications, Journalism or related field, or equivalent experience.

Responsibilities

• Develop and manage monthly social media content calendars for each brand across platforms.
• Plan content themes, posting schedules, captions, creative formats and campaign links.
• Create original content including copywriting, short-form videos, product photography and stories.
• Shoot and edit short-form video content using suitable editing apps.
• Manage social media accounts and admin across all brands.
• Coordinate with Designer to align artwork with brand guidelines and ensure approval before publication.
• Handle influencer partnerships, content briefs, submissions and disclosures.
• Plan and execute email marketing campaigns and manage AI customer responder systems.
• Monitor analytics, produce monthly reports and present KPI results to management.
• Support new brand launches and align campaigns with promotions and e-commerce activities.

Skills

Social media management

Content calendar planning

Copywriting

Video editing

Community management

Analytics & reporting

Email marketing

POPIA compliance knowledge

Education

Diploma/degree in Marketing or Communications

Tools

Meta Business Suite

TikTok For Business

CapCut

Premiere Rush

Hootsuite

Job description

Key Responsibilities

1. Social Media Strategy, Planning and Content Creation

• Develop and manage monthly social media content calendars for each brand and platform.
• Plan content themes, posting schedules, captions, creative formats and campaign links.
• Create original content, including copywriting, short-form videos, product photography, stories and other social media material.
• Shoot and edit short-form video content using suitable editing applications.
• Schedule and publish content across platforms including Instagram, Facebook, TikTok and LinkedIn.
• Adapt content to suit each brand's identity, audience and platform requirements.
• Maintain an organised content library of published material and usage rights.
• Work with the Designer to ensure that artwork and content align with approved brand guidelines.
• Ensure content is approved through the relevant internal approval processes before publication.

2. Social Media Account Management and Administration

• Manage the company's social media accounts and business platforms across all brands.
• Administer Meta Business Suite, Business Manager, TikTok business accounts and other relevant platforms.
• Maintain company ownership and control of all social media accounts and digital assets.
• Manage user access, account permissions and two-factor authentication.
• Maintain accurate records of account access, users and permissions.
• Ensure all company credentials are securely managed and handed over when required.
• Secure social media handles for new brands and international markets ahead of launch.

3. Community Management and Customer Engagement

• Manage comments, direct messages and customer interactions across social media platforms.
• Develop and maintain brand-specific communication guidelines, response templates and escalation procedures.
• Ensure customer questions and comments are answered professionally and within agreed response times.
• Monitor online sentiment and identify potential customer service or reputational concerns.
• Escalate product safety, quality, legal or reputational matters to the relevant management team.
• Coordinate with the E-commerce Assistant to ensure that order, delivery, refund and customer service queries are handled correctly.
• Monitor negative feedback and customer complaints, ensuring that appropriate action is taken.
• Maintain strict age-related and advertising compliance requirements for regulated products.

4. Influencer and Content Creator Management

• Identify and research suitable influencers, creators and content partners for each brand.
• Assess audience demographics, engagement, brand suitability and content quality.
• Prepare clear written briefs outlining content requirements, deadlines and deliverables.
• Coordinate influencer agreements, content submissions and approval processes.
• Ensure sponsored content includes the required advertising disclosures.
• Monitor influencer campaigns and track reach, engagement, traffic and sales results.
• Maintain records of creator activities, campaign performance and associated costs.
• Ensure content is approved before publication and that agreed deliverables are completed.

5. Email Marketing and AI Customer Response Management

• Plan and schedule marketing email campaigns for each brand.
• Maintain email marketing calendars aligned with social media and promotional campaigns.
• Manage email content, customer lists and campaign reporting.
• Ensure email marketing complies with POPIA requirements, including recorded customer consent and unsubscribe options.
• Manage the company's AI customer responder across social media direct messages and website chat.
• Maintain and update the AI knowledge base, including product information, approved pricing, policies and FAQs.
• Ensure the AI responder follows approved communication guidelines and escalation rules.
• Review samples of AI conversations regularly, identify errors and implement corrections.
• Coordinate with the E-commerce Assistant to ensure customer queries are handed over correctly.
• Provide backup support for customer replies when required.

6. Analytics, Reporting and Performance Management

• Monitor social media performance and prepare monthly reports for each brand and platform.
• Track follower growth, reach, engagement, content performance and audience development.
• Monitor website traffic and sales generated through social media and email campaigns.
• Use tracking links and campaign codes to measure the effectiveness of marketing activities.
• Analyse top-performing and underperforming content and recommend improvements.
• Monitor influencer campaign results and return on investment.
• Track email campaign performance, including engagement, traffic and orders generated.
• Maintain accurate performance records supported by platform analytics and reporting exports.
• Present monthly KPI results and recommendations to management.

7. Campaign and New Brand Launch Coordination

• Support the development and launch of social media campaigns for new brands.
• Establish social media accounts and content plans ahead of product launches.
• Assist with building awareness and audience growth for the new vehicle air fragrance brand ahead of its Q1 2027 South African launch.
• Develop launch content calendars, introductory posts, product information and customer engagement material.
• Coordinate with the Brand & Trade Marketing Manager and Designer to ensure consistent campaign messaging.
• Align social media activity with promotional campaigns, e-commerce activities and product launches.
• Support future international brand launches, including the planned United States expansion.

Key Performance Areas

Performance will be measured against clearly defined indicators, including:

• Content calendar management: Monthly content calendars completed and approved on time.
• Publishing consistency: Approved content published according to the agreed schedule.
• Community management: Professional and timely responses to comments and customer enquiries.
• AI response quality: Regular monitoring and correction of AI customer response errors.
• Audience growth: Follower growth across the various brands and platforms.
• Engagement: Improvement in audience engagement and content performance.
• Social-driven traffic and sales: Website visits, orders and revenue generated through social media.
• Email marketing performance: Campaign engagement, website traffic and orders generated.
• Influencer campaign delivery: Timely completion, approved content and measurable campaign results.
• Reporting: Accurate and timely monthly reports supported by platform analytics.
• Compliance and account security: Proper management of company-owned accounts and adherence to applicable advertising and platform requirements.
• New brand launch readiness: Social media accounts, launch content and customer response systems prepared ahead of launch deadlines.

Minimum Requirements

• Matric, together with a diploma, degree or recognised qualification in Marketing, Communications, Journalism, Digital Media or a related field, or equivalent proven experience.
• Minimum 3 years' hands-on social media management experience for a brand or business.
• At least 1 year's experience personally managing a content calendar and publishing across three or more social media platforms.
• A portfolio demonstrating content personally created, together with actual reach, engagement and follower growth results.
• Proven experience managing social media communities, including comments, direct messages, customer complaints and escalated situations.
• Experience coordinating influencer or creator campaigns, including briefing, content approvals and performance tracking.
• Hands-on experience with Meta Business Suite / Business Manager and TikTok business accounts.
• Experience with short-form video shooting and editing, using applications such as CapCut, InShot or Premiere Rush.
• Strong copywriting skills and excellent written English.
• Experience managing scheduled email marketing campaigns using platforms such as Mailchimp, Klaviyo or HubSpot.
• Ability to interpret social media and email analytics and prepare monthly performance reports using Excel or Google Sheets.
• Understanding of tracking links, UTM parameters and digital campaign performance.
• Willingness to strictly apply advertising and age-restriction requirements for regulated products.
• Must be based in Port Elizabeth and able to work office-based.
• Willingness to assist with evening and weekend community monitoring when required.

Advantageous Experience

• Experience managing social media for regulated or age-restricted products, such as vaping, tobacco or liquor.
• Experience launching a brand's social media presence from scratch.
• Experience managing social media campaigns for international audiences, particularly the United States.
• Knowledge of US influencer disclosure requirements and FTC guidelines.
• Experience setting up or managing chatbots and AI-powered customer response systems.
• Paid advertising experience using Meta Ads Manager or TikTok Ads Manager.
• Experience with social media scheduling and monitoring tools such as Later, Hootsuite or Sprout Social.
• Knowledge of Canva or Adobe applications for adapting existing design templates.
• Product photography and video production experience.
• Multi-brand FMCG social media experience.
• Automotive, lifestyle or vehicle-related content experience.

Working Environment

The successful candidate will be based at the company's Port Elizabeth office and work closely with the Brand & Trade Marketing Manager, Designer, E-commerce Assistant and Business Development Manager.

The role offers the opportunity to work across several brands and product categories, with responsibility for building and maintaining their digital presence.

The successful candidate must be comfortable balancing creative content production with administration, reporting, customer engagement, compliance and campaign coordination.

There are no direct reports, but the role requires the coordination of external content creators, influencers and freelance suppliers.