Social and Content Creative Director

Publicisgroupe; Johannesburg; On-site; ZAR 360,000 - 480,000; Full time

Job summary

Publicisgroupe is seeking a Digital Advertising, Social Media, and Content Lead to join their Johannesburg team. This role is pivotal in overseeing the creative direction and execution of campaigns for Toyota South Africa. The successful candidate will manage a team of creatives while actively contributing to content creation.

Ideal candidates will have strong leadership skills, expertise in digital and social media, and experience in managing creative workflows. Publicisgroupe promotes equality and diversity in the workplace.

Qualifications

• Proven leadership experience in creative roles.
• Strong ability to work professionally with clients.
• Demonstrated skill in concept development and mentorship.
• Expertise in digital and social media writing.
• Proven track record of success in digital and social media.
• Strong execution skills in animation, design, video editing, and AI.

Responsibilities

• Act as creative client lead for digital campaigns.
• Oversee the creative process from concept to delivery.
• Approve work with the creative team.
• Brief photographers and directors for content capture.
• Capture content on-site during events.
• Support the creative team in concept and content creation.
• Plan and review campaigns with the ECD.
• Manage shoots alongside production teams.
• Collaborate with project management and client service.

Skills

Leadership

Professionalism with clients

Concept development

Mentorship

Writing for digital and social

Understanding of digital and social media channels

Creative performance on social media

Animation

Design

Video editing

AI

Job description

Company Description

Studio One Toyota, which forms part of Publicis South Africa, is a bespoke agency tailored to Toyota South Africa. We handle all of Toyota’s advertising including: above-the-line, below-the-line, strategy, digital, social media, media placement, and community management. We are a tight-knit team of award-winning creatives passionate about the automotive industry and breakthrough work.

We work in-office 5 days a week from our studio in Bryanston. We are a people‑first agency, with a keen interest in AI and other new technologies. Our goal is to create locally relevant work stemming from culturally authentic South African insights.

Overview

We’re looking for a digital advertising, social media, and content lead. This is a creative direction role that will oversee the conceptual development and execution of digital and social media campaigns and assets for Toyota South Africa and many of its subdivisions.

As the leader, you will be assigned a team of creatives to assist in your deliverables while acting as the client’s creative point of contact. This is also an working role where you will be expected to lean in and create content with the team where required.

Responsibilities

• Acting as creative client‑lead
• Overseeing the creative process from concept to delivery on all digital creative channels
• Approving work with the creative team
• Briefing photographers and directors on content capture
• Working on‑site during events to capture content with the creative team
• Assisting creatives in concept and content creation
• Planning campaigns and reviewing them with the ECD throughout the process
• Managing shoots alongside production
• Partnering with project management and client service in campaign delivery

Qualifications

• Leadership
• Professionalism working with clients
• Concept development
• Mentorship
• Best practice understanding of writing for digital and social
• Expert understanding of all digital and social media channels
• Expert understanding of what makes creative perform on social media
• Strong execution skills in:
  • Animation
  • Design
  • Video editing
  • AI

Additional information

Studio One is an equal opportunity employer and prohibits any forms of discrimination or harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan.