Senior Digital Art Director

Ogilvy South Africa; Johannesburg; On-site; ZAR 700,000 - 900,000; Full time

Job summary

Ogilvy South Africa is seeking a Senior Digital Art Director to lead high-impact campaigns and push creative boundaries in the South African market.

You will drive concept development across digital platforms, mentor junior teammates, and collaborate with strategists, developers, media and accounts to deliver integrated, human-centered experiences.

Qualifications

• Must have 5-8+ years of experience as a digital art director or senior designer.
• Portfolio with minimum 5 conceptual campaigns and 4+ campaign executions.
• Strong strategic thinking with examples to back it up.
• Deep understanding of digital platforms and formats.
• Proficiency with editing and recording tools is a plus.

Responsibilities

• Lead the creative process and mentor junior team members.
• Define visual language and articulate concepts for campaigns.
• Collaborate with strategists, developers, media, and accounts for integrated work.
• Attend reviews and contribute 2-3 new ideas per project.
• Manage multiple projects and deliver against briefs.
• Lead the craft of ideas and present to clients.
• Participate in pitches for new business.
• Understand media specs and source inspirational material.

Skills

Senior Digital Art Director

5-8+ years experience

Conceptual thinking

Campaign leadership

Digital platforms knowledge

Creative direction

Time management under pressure

Tools

Editing software

Recording software

Job description

About the job Senior Digital Art Director

ABOUT THE ROLE

Since we believe in creative work that disrupts, we are looking for a candidate who is going to embrace modern marketing principles and is a self-starter. This is an individual who is not afraid to challenge the norm and embodies our philosophy of divine discontent (Never stop chasing brilliance attitude).

We are therefore looking for a Senior Weight Digital Art Director. Must have 5-8+ years experience.

To complement the above, well also be looking for:

• Highly conceptual individual (Must show a minimum of 5 projects)
• Demonstrate exceptional strategic thinking (Provide 2 examples)
• Track record of leading the conceptualization and execution of campaigns (Show minimum of 4 examples)
• Must demonstrate in-depth understanding of new and existing digital platforms
• Must show an understanding of various programs (Editing, recording etc.)

RESPONSIBILITIES

As a senior creative you will help lead our passionate, multi-talented studio, guiding more junior members to deliver, and encourage exceptional integrated concepts that exceed client briefs and expectations.

A Senior Digital Art Director is an important contact point in our agency, so they can expect to be craft-led, strategically driven, media agnostic, agile and consistently conceptual, with a desire to transform brands by creating exceptional, intuitive, and human-centred products and experiences.

The successful candidate will be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space, with the experience to back it up. Immaculate art direction ability is paramount. Must be able to work multiple project at any one time. Have the ability to attend every review on a project with new 2-3 ideas. Must be comfortable running projects independently.

What you will do everyday

Responsibilities

• Be part of the strategic process and interrogate the brief
• Have a deep understanding of the digital and social media landscape and how to do content planning/executions
• Scope, plan & manage the creative process on social media projects
• Manage & mentor the creative team
• Work with other disciplines (Strategists, Developers, Media, Accounts, etc) to ensure cohesive team integration, and alignment with broader business objectives
• Be a champion for innovative social media solutions on every brief
• Play an active role in campaign and always-on planning
• Participate in pitches for new business
• Define the visual language of overall campaigns
• Manage multiple projects simultaneously
• Generate ideas and sell them into clients and other members of the team
• Mock up and execute creative ideas
• Consistently produce creative elements against a deliverables list
• Lead the craft of an idea
• Compile presentations for clients & new ways to present
• Attend client briefings & present to clientsAttend film and photoshoots
• A grasp on media specs
• Source inspirational material and references of how to push creativity

Youll also be required to develop the following:

• Good understanding of social media, influencers, Mobile, Podcast, guerrilla, activations, and direct marketing
• A strong understanding of pop culture and relevance
• Great time management
• Ability to work under pressure & meet tight deadlines
• Strong communication skills with ability to provide rationales for creative choices made
• In-depth working knowledge of existing and emerging technologies & platforms
• A strong understanding of strategic processes
• Able to work with team members & delegate effectively
• Understand the clients business requirements; and understand how our services should be applied to solve business problems