SEO Strategist, Roofing (Remote, Rosebank)

Blacksmith Agency LLC; Rosebank; Remote; ZAR 985,000 - 1,642,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Strategist for Roofing to own search for a portfolio of roofing clients. You will steer the technical roadmap, content priorities, and the ranking narrative during client inquiries. You will be the strategic voice at the table and make the calls that impact growth.

You will work on technical SEO, keyword strategy, content priorities, and multi-location SEO while coordinating with writers and AI tools. Strong English for US calls is essential.

Qualifications

• 3+ years hands-on in SEO with audits and fixes performed.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site structure.
• Define keyword strategy and on-page optimization with writers and AI input.
• Win visibility in AI search and standard organic results.
• Manage local and multi-location SEO as needed.
• Report in GA4 and Search Console; plan quarterly roadmaps per client.

Skills

SEO

Tools

Screaming Frog

Ahrefs

Semrush

GA4

Search Console

Job description

Blacksmith Agency

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Roofing you own search for a book of roofing clients (roofing contractors operating across several markets): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for roofing or similar multi-location businesses is a strong plus.