SEO Strategist, Multifamily (Remote, Stellenbosch)

Blacksmith Agency LLC; Stellenbosch; Remote; ZAR 1,148,000 - 1,805,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Strategist, Multifamily to own search for a portfolio of multifamily clients. You will define the technical roadmap, content priorities, and the ranking story when clients ask what moved. You are the strategic voice at the table.

You will manage technical SEO, keyword strategy, and content priorities with writers and AI, while ensuring visibility in AI search and traditional results. Local and multi-location SEO will be addressed as needed.

Qualifications

• 3+ years hands-on SEO with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients simultaneously.
• Clear spoken English with US clients on live calls.
• SEO for multifamily or multi-location businesses is a plus.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, site architecture.
• Lead keyword strategy, on-page optimization and content priorities with writers/AI.
• Get clients found in AI search, plus classic organic results.
• Manage local search and multi-location SEO as needed.
• Report in GA4 and Search Console, and plan quarterly roadmaps for each client.

Skills

SEO experience

US client communication

Agency multi-client

English on calls

Tools

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Multifamily you own search for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for multifamily or similar multi-location businesses is a strong plus.