SEO Strategist, Multifamily (Remote, Bloemfontein)

Blacksmith Agency LLC; Bloemfontein; Remote; ZAR 1,156,000 - 1,652,000; Full time

Job summary

Blacksmith Agency is seeking an experienced SEO Strategist, Multifamily to own search for a portfolio of multifamily clients, shaping the technical roadmap, content priorities, and the ranking narrative when clients ask what moved the needle. You are the strategic voice at the table and you make the calls.

You will collaborate with writers and AI on drafts, optimize site architecture, and drive local and multi-location SEO with GA4 and Search Console reporting.

Qualifications

• 3+ years hands-on SEO experience with audits and fixes performed personally.
• Proficiency in Search Console, GA4, Screaming Frog, and Ahrefs or Semrush.
• Agency experience managing multiple clients simultaneously.
• Excellent spoken English with US clients on live calls.
• Experience with multifamily or multi-location SEO is a plus.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers and AI producing drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO audits

Agency experience

English communication

Multifamily SEO

Tools

GA4

Screaming Frog

Ahrefs

Semrush

Google Search Console

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Multifamily you own search for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for multifamily or similar multi-location businesses is a strong plus.