SEO Strategist, HVAC (Remote, Fourways)

Blacksmith Agency LLC; Randburg; Remote; ZAR 450,000 - 650,000; Full time

Benefits offered by this job

Remote work across Canada, SA, or USA

Job summary

Blacksmith Agency is seeking an SEO Strategist for HVAC-focused, multi-location clients. You will own the technical roadmap, content priorities, and ranking story, acting as the strategic voice in client discussions.

You will handle technical SEO, keyword strategy, content prioritization, local and multi-location SEO, and GA4/Search Console reporting. Remote work across Canada, South Africa, or the USA is supported.

Qualifications

• 3+ years hands-on in SEO with audits and fixes
• Fluency with Google Search Console, GA4, Screaming Frog and Ahrefs or Semrush
• Agency experience across multiple clients
• Clear spoken English with US clients on live calls
• SEO for HVAC or multi-location businesses is a strong plus

Responsibilities

• Own technical SEO tasks: crawl, indexation, site speed, schema and site architecture
• Develop keyword strategy and on-page optimization with writers and AI tooling
• Improve visibility in AI search and traditional organic results
• Manage local and multi-location SEO for clients
• Provide reporting in GA4 and Search Console with quarterly roadmaps

Skills

3+ years hands-on in SEO

Clear spoken English

Tools

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.