SEO Manager, HVAC (Remote, Bloemfontein)

Blacksmith Agency LLC; Bloemfontein; Remote; ZAR 360,000 - 600,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager to own search for HVAC clients, shaping technical roadmaps, content priorities and the ranking narrative for multi-location home services.

You will lead technical SEO, keyword strategy and content priorities with writers and AI tools, while coordinating with US clients on live calls. Remote role with global and SA availability through the agency’s flexible setup.

Qualifications

• 3+ years hands-on SEO experience with audits and fixes.
• Fluency with GA4, Search Console, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Lead technical SEO initiatives including crawl, indexation, schema, site speed and architecture.
• Develop keyword strategy and content priorities with writers and AI tools.
• Improve client visibility in AI search and traditional organic results.
• Manage local, multi-location SEO and reporting in GA4 and Search Console.

Skills

Technical SEO

GA4

Screaming Frog

Ahrefs/Semrush

English communication

Tools

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.