SEO Manager, HVAC (Remote, Fourways)

Blacksmith Agency LLC; Randburg; Remote; ZAR 1,067,000 - 1,560,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Manager to own search for HVAC clients, including multi-location home service groups. You will define the technical roadmap, content priorities, and the ranking narrative for clients.

You will collaborate with writers and AI to draft content, drive local and AI-enabled search results, and report in GA4 and Search Console, shaping quarterly roadmaps for each client and communicating with US-based clients on live calls.

Qualifications

• 3+ years hands-on in SEO with audits and fixes
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs/Semrush
• Agency experience across several clients at once
• Clear spoken English with US clients on live calls
• HVAC or multi-location business SEO is a strong plus

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, site architecture
• Define keyword strategy, on-page optimization and content priorities with writers/AI
• Improve visibility in AI search alongside traditional results
• Manage local search and multi-location SEO as needed
• Provide GA4 and Search Console reporting and quarterly client roadmaps

Skills

SEO

Audits

GA4

Screaming Frog

Ahrefs/Semrush

Agency experience

English (US calls)

HVAC SEO

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)
  

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.
  

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.