SEO Manager, HVAC (Remote, Centurion)

Blacksmith Agency LLC; Centurion; Remote; ZAR 991,000 - 1,817,000; Full time

Job summary

Blacksmith Agency, an AI-first digital agency, seeks an SEO Manager to own search for HVAC clients across multi-location setups. You will guide the technical roadmap, content priorities, and the ranking narrative while coordinating with writers and AI tools.

You will bring 3+ years of hands-on SEO, fluency with Search Console and GA4, and experience in agency environments. Remote collaboration with US clients is expected.

Qualifications

• 3+ years hands-on SEO; audits and fixes performed.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or multi-location businesses is a strong plus.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers and AI producing drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO experience

Agency experience

English communication

Multi-location SEO

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.