SEO Strategist

Bamboo Works; South Africa; Remote; ZAR 184,000 - 295,000; Full time

Benefits offered by this job

Fully remote (UK working hours)

Independent contractor engagement

Job summary

Bamboo Works is hiring an analytical, growth-focused SEO Strategist for a fast-growing digital agency serving B2B, retail, and eCommerce clients. You will own campaigns from audits to long-term roadmaps, translating data into business insights and guiding content/design teams toward SEO-first execution.

The role emphasizes local and national SEO, AI-driven workflows, and cross-functional collaboration with remote UK hours. Independent contractor engagement with a client in Ireland.

Qualifications

• 5+ years of experience building and executing successful SEO campaigns.
• Advanced proficiency with SEMrush, Ahrefs, GSC, and GA4.
• Hands-on experience with WordPress, Shopify, Webflow, Squarespace, and Wix.
• Deep understanding of site architecture, local/national SEO, and content.
• Experience leveraging AI tools to accelerate keyword research and content briefs.

Responsibilities

• Design and own end-to-end organic search strategies and audits.
• Lead technical optimization, schema markup, and metadata across CMSs.
• Integrate AI tools to streamline content planning and on-page optimization.
• Drive local and national growth with GBP, citations, and page structures.
• Monitor rankings, backlinks, and domain authority; deliver data-led reporting.
• Collaborate with content, development, and design teams via Asana and Slack.

Skills

SEO strategy

Campaign architecture

Technical SEO

AI workflows

English communication

Tools

SEMrush

Ahrefs

Google Search Console

Google Analytics 4

WordPress

Shopify

Webflow

Squarespace

Wix

Job description

We are seeking an analytical, growth-focused SEO Strategist to join a fast-growing digital agency working with service-based, B2B, retail, and eCommerce clients. Rather than just running basic optimizations, this role is built for a strategic thinker who can architect holistic search strategies, lead end-to-end campaign performance, and leverage modern AI workflows to scale organic growth. In this position, you will own client campaigns from initial technical audits through long-term roadmap execution. You will translate organic data into clear business insights, guide content and design teams toward SEO-first execution, and continuously adapt search strategies across local, national, and AI-driven search platforms.

Full-time: 40 hours per week
Remote: Fully remote (UK working hours)
Engagement Type: Independent Contractor (client based in Ireland)
Monthly Rate: $1000-1600 (based on a 40-hour workweek; flexible depending on experience)

Key Responsibilities

• Campaign Architecture & Strategy: Design and own end-to-end organic search strategies—including comprehensive site audits, technical architecture roadmaps, keyword gap analyses, and ROI-focused campaign positioning.
• Multi-Platform Technical Optimization: Direct and execute technical SEO, site structure enhancements, schema markup, and metadata optimization across major CMS environments (WordPress, Shopify, Webflow, Squarespace, and Wix).
• AI & Future-Proof Search Visibility: Integrate advanced AI tools (e.g., ChatGPT, Surfer SEO) to streamline content planning and on-page optimization, while structuring content for entity-based search and AI-driven discovery engines.
• Local & National Growth: Drive local SEO initiatives—including Google Business Profile management, local citation building, and location-specific page structures—alongside national search strategies.
• Data-Led Direction & Link Building: Monitor rankings, backlink profiles, and domain authority using SEMrush, Ahrefs, and Google Search Console. Execute ethical, white-hat link building and deliver actionable data-led reporting.
• Cross-Functional Collaboration: Partner with content creators, web developers, and designers to ensure brand assets align with technical SEO and UX best practices, managing workflows seamlessly via Asana and Slack.

Role Requirements

• 5+ years of experience building and executing successful SEO campaigns, ideally within service-based, B2B, local business, or SME niches (experience with UK/Irish markets is a strong plus).
• Advanced proficiency with industry-standard SEO platforms ( SEMrush, Ahrefs, Google Search Console, Google Analytics 4 ).
• Hands-on experience navigating and optimizing various website builders, including WordPress, Shopify, Webflow, Squarespace, and Wix .
• Deep understanding of site architecture, technical indexing, local search signals, and conversion-focused content principles.
• Active experience leveraging AI tools (e.g., ChatGPT, Surfer SEO, Claude) to accelerate keyword research, content briefs, and on-page scaling.
• Exceptional written and spoken English, strong project management skills, and the ability to work independently during European business hours.

Nice-to-haves

• Dedicated E-commerce SEO campaign experience.
• Advanced understanding of JSON-LD schema markup, structured data, Conversion Rate Optimization (CRO), and basic UX principles.
• Experience working directly with Irish or UK-based client accounts and local search behaviors.

Recruitment Process

• Initial Interview
• Test Assignment
• Client Interview
• Offer and Onboarding

Originally posted on Himalayas